The latest Instagram repost update is here, and it’s already changing how users interact with content on the platform. The biggest highlight? You can now repost your favourite reels and posts directly to your own profile. This update, along with new tools like the Instagram Map and Friends tab in Reels, is designed to make sharing content with friends and your audience easier and more interactive than ever.
So, what does this mean for individuals and businesses? Whether you’re a casual scroller or running a local business looking to build engagement, these new tools offer exciting opportunities to get more visibility and connect with your community.
Reposting Just Got Easier
Until now, sharing someone else’s content required a few awkward workarounds, but this new Instagram repost update simplifies everything. With a single tap on the repost icon, you can share public reels and posts to your feed, and even add your own comment or thought using a short note. Once shared, the repost appears in your followers’ feeds and is saved in a dedicated repost tab on your profile, making it easy to revisit your favourites.
This is a brilliant way for individuals to show off their interests and for businesses to extend the reach of their content. If someone reposts your reel or post, it could be seen by people who don’t yet follow you, giving your brand extra exposure. Instagram also ensures the original creator is credited, so your content doesn’t get lost in the noise.
At Sokada, we’re always encouraging businesses to make the most of organic online marketing reach. With this feature, you can prompt your audience to repost customer testimonials, announcements or behind-the-scenes content, giving your brand an even wider audience with minimal effort.
Explore and Share with Instagram Map
Another exciting part of this update is the new Instagram Map. This feature allows you to view and share content based on location. If you choose to, you can opt into sharing your last active location with a selected group of friends. You’re always in control and can adjust your settings whenever you like.
Even without turning on location sharing, you can still use the map to discover tagged content in different places. Whether it’s a friend at a festival or a local creator posting from a new café, the map gives you a fresh, location-based way to explore Instagram.
For local businesses, this is huge. By tagging your posts and reels with your business location, your content could appear on the Instagram Map for users browsing that area. It’s a great tool for businesses trying to attract customers nearby or promote events and pop-ups.
This feature complements the local marketing strategies we promote at Sokada. If you’ve already optimised your Google Business listing and are focusing on SEO for local searches, Instagram’s map integration adds another layer to how customers can find you through digital channels.
What Is the Friends Tab in Reels?
The Instagram repost update also brings an update to the Reels section. The Friends tab is a new section where you can see content your friends have liked, reposted, commented on or created. This isn’t just about what’s trending on the platform overall, but what’s resonating with the people in your network.
This is valuable data for content creators and businesses. If your audience is engaging with a particular style of reel or theme, that gives you clear insight into what’s popular right now. You can then use that inspiration to inform your own content strategy.
Instagram has also included privacy options within the Friends tab. You can choose to hide your own likes and comments, or mute notifications from specific users. It’s a much more tailored and personal experience, which can only be a good thing for authentic engagement.
What the Instagram Repost Update Means for Businesses
The Instagram repost update is especially good news for small businesses and local brands trying to build a strong social media presence. First, reposts offer a brand new way for your followers to amplify your content. A funny reel, a compelling customer review, or a short tutorial could now get shared widely without you needing to spend money on ads.
Second, combining reposts with location tags gives you the best of both worlds: reach and relevance. Your content becomes discoverable not only through reposts but also on the Instagram Map when tagged correctly. This is especially helpful if your business relies on local traffic, such as a shop, beauty salon, or events venue.
Third, the Friends tab gives you a live look into what’s working socially. Use it to spot trends, track engagement, and brainstorm ideas for your next campaign. Social media moves fast, and tools like this help you stay one step ahead.
How Sokada Can Support Your Social Strategy
Keeping up with platform updates like this one can be overwhelming, but that’s where we come in. At Sokada, we help businesses make the most of their online presence, from website design and blogging to online marketing and social media strategy.
This Instagram repost update is just one example of how platforms are evolving to promote more meaningful content sharing. And if you’re ready to make the most of it, we’d love to help – only valuable content will benefit from this update, so why not get in touch and find out how we can improve your social strategy?
Whether you’re a small business owner just starting out on Instagram or an established brand looking to refresh your social media approach, we can work with you to create a strategy that fits. From optimised blog posts and web content to support with reels and hashtags, we’ll help your brand stay visible and engaging.
Get in touch today and let’s chat about how you can use Instagram to grow your business more organically and authentically.
FAQs
Can anyone use the Instagram repost feature?
Yes, but only for public reels and posts. The original creator is always credited automatically.
Where do my reposts appear?
They show in your followers’ feeds and in a separate repost tab on your profile.
Is location sharing on by default?
No, it’s completely optional. You choose whether to share your location and with whom.
How do I find the Friends tab in Reels?
When viewing Reels, simply tap the Friends tab at the top to explore content your friends are engaging with.