Online Marketing

Getting your website seen on a search engine is probably the most important part of the project...

Finding the right search terms

Online marketing is a huge part of what we do at Sokada Ltd. Your website won’t get seen on a search engine all by itself. Some clients don’t want marketing for very specific reasons, but most businesses want their website to generate sales and enquiries.

How we set out your marketing plan depends on the type of website you have and what you are trying to achieve. An international e-commerce site will require us to use different marketing techniques than a local butcher who wants to improve footfall to their shop. Both have something in common though – the first step is research and you must find out what your customers will be searching for to find your website, or more specifically your services and products.

What is Search Engine Optimisation (SEO)?

Once we know what a user is searching for to find the services you offer, we can alter the content of your website to reflect these keywords; the term used to describe this process is SEO or Search Engine Optimisation. Optimising your website pages for specific search terms will help you improve your positions on a search engine like Google.

But I only offer a local service…

So you may think that search engines are only any good if you offer services to a national audience. That really couldn’t be any further from the truth. In fact several years ago Google realised that most people did searches for services and a locality, for instance “Website Designers in Heathfield”. So Google created a way for businesses to market themselves locally and one of the key areas of our business is helping local businesses make the most of this.

Measuring the success of your website

A critical part of any marketing project is testing and measuring. If we market your website, we will sit down with you and set up goals and targets for success. You will also get statistical reports to back these up and we will explain to you what the reports mean.

  • I can whole-heartedly recommend the marketing services I have received thus far and have no intention of changing what is working so effectively for us

    Jo Crittenden

    Green Fig Catering Company

  • I wouldn’t hesitate to recommend Jude and the rest of the digital marketing team at Sokada. We’ve seen a significant increase in traffic both to our website and social media channels since we’ve started using their services. Jude and the team are extremely experienced and knowledgeable but offer a very personal service and are always available to deal with any last-minute requests we may have. I really appreciate all of their hard work and look forward to continuing to work with them over the coming months.

    Alexandra Funnell

    Hart Reade Solicitors

  • We are really pleased with the results we are getting from Sokada – the level of enquiries are going up, as is the value of each job

    Phil Clark

    Old Barn Audio

  • The success of this joint venture is clearly skill based on behalf of Sokada. More than this, it’s about working with the right people, people we like, people we trust, people who care about what they do, people who care about my business. I have no problems in recommending this firm to others who are considering a similar venture.

    Tony Brewin

    Super Event

  • Sokada Ltd have set up my company Creative Tailored Therapy so I can now be found for local searches. They made it really easy to understand and have answered all my questions so well. Really pleased and would highly recommend them, which I already have!

    Catherine Simmonds

    Creative Tailored Therapy

  • I would highly recommend Sokada for all your Web design and online marketing needs. The team worked with me patiently from the very beginning to help construct a fresh modern bespoke website that reflected the uniqueness of my business, show casing our products and services whilst under pinning everything with a clear digital marketing strategy . They were happy to spend time paying attention to detail to ensure our branding and message was clear and up to date. The whole journey has helped me to understand the importance of a digital presence and digital marketing. I look forward to a continued relationship with Sokada and ongoing growth and success for my business

    Anthony Bahadur

    Focus Medical Eye Centre

  • We have grown our website in a massive way over the last 8 years and wouldn’t go anywhere else!

    Mark Hassall

    Authentic Reclamation