Google Ads Management in Sussex.

Google Ads Built Around Enquiries.

Our team in Heathfield sets up and manages your campaigns, tracks the calls and forms they generate and reports on where your budget is going. We build the account around the searches your customers make and look at the page people arrive on as well as the advert they click. It starts with a free audit, and you can be as involved as you like after that.

When someone types emergency plumber in East Sussex into Google, they are likely to be looking for a service they need now. Google Ads can put your business in front of them at that moment, and with Search campaigns using cost-per-click bidding, you generally pay when someone clicks your advert.

Run badly, it is also one of the quickest ways to spend a budget with very little to show for it. Adverts reaching the wrong people. Campaigns with no conversion tracking, so nobody knows what is working. Clicks landing on a page that does not convert. Paying too much for traffic because nobody is looking after the account.

Are your ads getting clicks but not enquiries?

What We Manage For You.

We take care of the setup and ongoing management of your Google Ads account, so you can get on with running your business. That includes

• Campaign structure built around your services and the areas you cover
• Keyword research and a match type strategy for each campaign
• Negative keywords, so your budget is not spent on searches that are unlikely to become customers
• Ad copy, written and tested
• Bid and budget management
• Conversion tracking, so we can see which clicks turn into enquiries or sales
• Ongoing optimisation based on performance data
• Clear monthly reporting

We run Search, Display, Shopping and Performance Max campaigns, depending on what your business needs.

Search campaigns can put text ads in front of people actively searching for relevant products or services. Display campaigns can show visual ads across websites, apps and Google-owned properties such as YouTube and Gmail, and they can also be used to reach previous website visitors. Shopping campaigns can show products in Google with images, prices and other product information. Performance Max is a goal-based campaign type that can access Google Ads inventory across Search, Display, YouTube, Discover, Gmail and Maps.

If you are weighing Google up against Facebook and Instagram, our paid marketing page explains how the two can work alongside each other.

How Google Decides Where Your Ad Shows.

Google runs an auction every time someone searches. Where your ad appears is influenced by Ad Rank, which takes into account factors including your bid, the quality of your ad and landing page, competition in the auction and the context of the search.

Google states that higher ad quality generally leads to better performance, including better ad positions and lower costs.

Budgets are set as an average per day. For most campaigns, Google can spend up to twice your average daily budget on an individual day, but the monthly spending limit is generally 30.4 times your average daily budget.

Do you know what you are paying for each enquiry?

Every Enquiry Tracked.

Clicks are easy to count. Enquiries are what grow a business, so conversion tracking is part of every account we set up.

For Hart Reade Solicitors, who have offices in Hailsham, Polegate and Eastbourne, we have set up Google Ads to capture high-intent legal searches in their area. The campaigns use tightly themed ad groups, relevant ad assets and negative keywords to reduce wasted spend.

We also set up GA4 event tracking across key enquiry actions, including contact form submissions, tap-to-call actions and email clicks, so campaign performance can be measured accurately.

Every month you get a report covering the numbers that matter, including impressions, click-through rate, cost per click, conversion rate, cost per lead and return on ad spend where this can be measured.

We test ad copy and landing pages to see what performs best. If something is not working, we tell you and make changes.

Your Website Has to Do Its Part.

Clicks are only worth paying for if the page people arrive on gives them a reason to enquire.

A slow page, confusing layout or page that does not answer what somebody searched for can waste a large part of your budget, however well the campaign itself is set up.

Because we design and build websites as well as running ads, we look at the whole journey. What happens before the click, what happens on the landing page and what encourages someone to pick up the phone or fill in a form.

We can advise on landing page layout, calls to action and loading speed, and if something needs changing, our team can make those changes too.

Our guide on improving landing pages covers more of what can help a page perform.

Is your landing page earning the clicks you pay for?