Many potential customers we meet, do not understand the different values you can put on a website. And there is quite frankly a massive scale as to what you can pay for online services.
A lot of companies will charge completely over the top for their services, providing very little else than their name and “big chat”. Some then will offer you the world for £250! And at both ends of the scale you really should consider carefully before dipping into your pocket.
Some businesses will see a website as an unnecessary expense; they feel they should have one, but don’t really understand why they need it. They also do not realise that they need to keep working on it to make it actually work for them. They are under the impression that once it is up there and online, that it will bring in business and no further action is needed. So a nice and cheap one is all you need – right?
Or there is the other end of the scale – a complete new branding campaign with fantastic website, online marketing, perhaps even Google Adwords, maybe Google Shopping to ensure you get seen online straight away; an all singing, all dancing website plus a marketing campaign…with bells and whistles! This can then stand the chance of being a money pit and you will need to understand that a lot of time and effort will need to be put in, as well as money spent, in keeping it up to date as well as monitoring the results and understanding whether it is giving you a good return on the investment you are putting in.
And many businesses do not realise that actually they do need to put some time and effort in, even if they are paying an outside agency to handle their campaign for them.
The Companies We Want to Work With…
You may however be a local business – a medium sized company who wants a website design that will actually work for you. A site that is easy to navigate, with easy calls to action and perhaps easy to buy from. It also needs to be found online, whether nationally or locally. And it really is as simple as that. You need to know that what you put in will reap rewards.
You must still understand, however, that there will be a constant need to add new information, new images and new ideas for pages, blog posts and perhaps case studies. Even if you aren’t always found online for a specific search term, you need to be reassured that your website backs up what you are telling your customers and that you can actually do what you are claiming to do. Think of your website as a showcase for your work. Anyone can check it out so it needs to really promote what you do. Your website should be up to date and really show off what you do – make sure it is informative, truthful and relevant, so people feel reassured to buy your products or services.
Your website doesn’t always have to be the best online; leave that to the big boys, but what it does need to be is easy to navigate, easy to read and easy to buy from. The cheapest is not always best in the long run, but find your spot, in the middle of the road and be consistent…
Talk to Sokada on 01435 817226 if this is what you want for your business.