Pinning Is Winning…

Make sure you have covered all bases with your social media...

How Pinterest has evolved

Pinterest arrived back in 2010 and was the place where cooks, interior designers, and fashionistas flocked to. When you think about your business, I doubt Pinterest comes to mind right away when you’re considering your social media presence. However, there are now 175 million monthly active Pinterest users in 2017. That’s a lot of users! If that alone wasn’t enough to convince you to start using Pinterest for your business here are some facts that you may find extremely interesting:

– 87% of Pinners have purchased a product because of Pinterest

– 72% of Pinners use Pinterest to decide what to buy offline

– 93% of active Pinners said they use Pinterest to plan for purchase and 87% said they’ve purchased something because of Pinterest

Pinterest

So what can Pinterest do for you?

According to Marketing Manager Insider, “the half-life of a Facebook post is 90 minutes, while on Pinterest it’s 3.5 months. That means a single pin lasts approximately 1,680 times longer than a Facebook post.” Just think about this, that’s your content appearing in a Pinterest feed 4 or 5 months later than when it was posted! You wouldn’t get that anywhere else…

Now imagine… Someone pins your product, promo image or blog post to their profile. Another repins that content, and another, and another, and so on. By the end of the day you’ve had 20 – 40 repins. That’s a lot of sharing of your brand. Your content has now been pinned here there and everywhere, and will stay around indefinitely.

The result? Increased brand awareness, increased blog traffic, increased lead generation and, yeh you guess it, increased sales!

What do you need to get started?

A business account of course!

Once you’ve set up your business account, you need to start creating boards based on your company’s interests, products and services. This helps to generate awareness of your brands offering by placing visuals in front of those who are actively seeking related content, products or services.

The key and most important bit of information you need to remember when you upload your content is to link each pin to a relevant blog or section of your website. Whenever anyone now clicks on the image, they will then be taken directly to the product or piece of content on your website. The added bonus of this is whenever someone else then repins or shares your content the original link remains. Just think about all that content sharing!

After a few pins it’s worth keeping an eye on Pinterest’s fab built-in analytics function. Here you can track your successes and failures, (hopefully more of the former), through daily impressions, viewers, average monthly viewers, and post engagement.

And what’s more

Just like many of the other social media platforms, you can also promote posts through ads on Pinterest to reach more people. Your content is promoted across the platform’s feeds. Pinterest charges per 1000 impressions on pins and ad options available include awareness, engagement or traffic, therefore the world is your oyster in terms of promoting your content. The other great thing is that you can check out your ad results too…

Now that’s just a little titbit to get your started… If we’ve convinced you that Pinterest is the way forward for your business but you’re not sure where to start in terms of content, then give us a call on 01435 817226 or drop us an email and we can give you some guidance on how to get started!

Twitter_logo_blueYou have your Twitter page all looking lovely. It has all the information added to it that is relevant to your business, a great cover photo, a business logo, an enticing and snappy bio, a link to your website. So what’s next? Finding people who will follow and ultimately interact with you…and that can be a massive challenge.

When you are wanting to use it for business, then it isn’t necessarily the best idea to just have all your friends find you on Twitter. You now need to attract businesses and people who are going to find your tweets interesting, informative and useful for their business; eventually leading them to clicking onto your website and then becoming a prospect.

So here are some easy ways to gain new Twitter followers and just a few tips to get you started:

  • Make sure your bio has some good information about you and what you do. This is the first thing people will see about you so make it good. It is also what is displayed on Twitter’s Suggested Users page so it needs to have anything specific about you or your company. There is no point leaving it blank or trying to be too clever – it needs to show what you do.
  • Ensure your Twitter Links are all over your online presence. Include it on Facebook, your website, LinkedIn, your blog and any other media presence you have. Always make sure it is on your email signature, along with your website address.
  • Add a link to your business cards. Then whenever you hand one out it will be there for all to see.
  • If you give presentations, then ensure there is a page within your presentation that always includes all links relevant to you. Make it easy for people to find you.
  • Pictures are great and always make your tweets stand out and become more noticeable – so always try and add a picture or photograph. Make sure it’s one of your own though!
  • Always use a #hashtag for your key words. This will help to gain new followers who are interested in what you are tweeting about.
  • Find and follow people either in your industry or companies you would like to connect with. It could be the company profile or also staff or a director within the company.
  • Times to post on Twitter
    Thanks to Hubspot for the info!

    If you want to get into a new area, then do your research. Find out who you want to connect with and look them up on Twitter.

  • React to other tweets and make valuable comments of your own. Retweet their posts occasionally if it is something that is of interest to your company. Obviously don’t just retweet everything they post but you need to make them aware of you, so they follow you back. Start an interaction.
  • Encourage people to retweet your links. Then your tweets will be seen to a larger audience.
  • Always try and add a link to your website, whether it is to a blog post or specific page, or perhaps just the home page. Once you start to grow your twitter followers, this should help to increase visitors to your website.
  • Make an offer on Twitter, or perhaps a competition. Ask people to share it to win a prize or something worthwhile to them or their business. People love an offer!
  • Tweet as often as you can. Keep your name out there, but try and keep it businesslike and relevant. The more active you are, the more likely you are to gain more followers.
  • Make sure you engage with those who respond to you. Thank them or answer their questions – this all helps with the interaction. Don’t automate it though – no one likes an automated message!
  • Think about when you are going to tweet. Pick times and schedule posts when most people will be thinking about checking Twitter.

Think that will give you something to get started with. However, if it is still all a bit much for you, then we can help with any social media assistance you need. Good luck with the tweets and let us know how you get on!