SEO for Electricians.

Your About page is doing the interview.

A homeowner who’s happy to let a painter wander round upstairs unsupervised turns into a different animal when someone wants to open the consumer unit. They’ll read your About page. They’ll hunt for NICEIC or NAPIT. They’ll try to work out what Part P actually obliges you to do, and whether the bloke who quoted three hundred quid for a new circuit is registered with anybody. That check happens on your website, on a phone, at half nine at night, before they ring you rather than after.

Certification only counts when it’s written out in sentences.

Most electrical sites bury it. Scheme logos sit in the footer at forty pixels wide and the words NICEIC, NAPIT and Part P appear nowhere in the text, so they’re invisible to the homeowner skim-reading for a reason to trust you, and to Google. If you’re an Approved Contractor rather than a Domestic Installer, say which and say what it means, because one stops at domestic work and the other doesn’t. Put the registration number in the copy. Explain what an Electrical Installation Certificate is, because nobody who’s never had one knows. It’s the cheapest advantage in the trade and hardly anyone bothers.

EV charger installation is a separate business hiding inside yours.

Whoever’s searching for an emergency call-out wants the nearest available pair of hands and won’t remember your name by Friday. Whoever’s searching for an EV charger installation is collecting three quotes over a fortnight, reading up on whether their supply will take 7kW, and checking you’re OZEV-authorised in case there’s a grant in it. Different buyer, different search, and it needs a page of its own, not a bullet on a services list. Rewires, solar and battery, and fixed wire testing are the same. Those are the jobs with margin in them, and each needs a page saying what the survey involves and what it costs.

Commercial and domestic should split the site in two.

A facilities manager buying fixed wire testing across nine sites and a homeowner with an RCD that keeps tripping have nothing in common except your van. One wants RAMS, out-of-hours working and a schedule of test results to hand the insurer. The other wants to know you’ll turn up on Tuesday. Put them on one homepage and you’ll lose one of them. Two routes off the front page, with separate service pages under each, sorts it, and stops you writing copy that talks to both and reaches neither.

Landlord certificates are the work that comes back on its own.

An EICR in a privately rented home in England runs on a five-year cycle, and letting agents don’t manage one flat, they manage forty. Write a page for agents and landlords covering what the inspection includes, what a C1, C2 or FI code means, and what remedial work follows. It’s the least glamorous thing on the site and the most likely to turn into a standing order.