About the Client
Longdean Chauffeur Service provides professional chauffeur services for corporate and private clients across the South East and beyond. They have been working in the business for nearly 15 years and this means that they have a number of regular clients who they chauffeur in style and luxury. They have plenty of great testimonials from clients who have praised their professional, clean and timely service they provide.
Catering for both private and corporate clients also means they attend a whole range of events and travel requirements. From airports, and cruise terminals, to sporting events, sightseeing tours, and business venues, they’ve done them all.
One of the most popular services they offer is airport transfers. Their proximity to Gatwick Airport means that they are perfectly suited to pick clients up from the airport when needed. Heathrow airport is also a popular choice.
What did the client want?
Longdean came to us because their current website was looking rather dated. It wasn’t mobile responsive and was not an effective tool at promoting its luxury brand online. They, therefore, wanted a new, mobile responsive website which put across more of a sense of luxury.
They also wanted to make sure that their website was well optimised for SEO purposes with the aim to increase traffic to the website and ‘drive-up’ customer sales.
How we helped
After some initial planning and feedback working with Longdean, we worked to provide a brand new responsive website that would help to make them appeal more as a luxury, high-end chauffeur service.
We worked with Longdean to help decide exactly what the website was for, and what should be included to make them more appealing for potential customers. As well as how it could help them reach better rankings on SEO. One way we suggested achieving this was providing a directory of events they have chauffeured to. What this does is help potential customers understand exactly what they can do. Additionally, this means if people search for a chauffeur-driven service to an event in the South East, they will appear high in the search rankings.
Once we had a clear structure of the website and all of the pages that needed to be created. Based on this, we then worked hard to create a design for the website. We were keen to make sure the website looked clean and professional, in order to further promote the Longdean brand. It was also important to keep customer flow in mind. For example, if people wanted to quickly get in touch with Longdean for a booking, they should easily be able to navigate the website as quickly as possible.
What was the outcome?
We have delivered a great looking website with lots of potential. We believe that the website really helps to bring up the brand appeal for Longdean Chauffeurs. Their new website is perfectly aligned to the professional and luxury service they provide.
We’re also working with them to help continue to improve their SEO standings and continually focus on getting more traffic to their website.
So if you ever need a chauffeur service that’s clean, professional, and most importantly on-time, keep Longdean in mind!