A website is always a work in progress. You must consistently look at what new services and products you can add…
Initially Authentic Reclamation were a local reclamation yard and they sold reclaimed building materials to customers in the local area, but wanted to increase sales and grow their business. They didn’t want to just sell locally, they wanted to sell all over the country and even internationally.
They are one of our oldest clients and over the years we developed their website and optimised the content to get them seen on search engines for hundreds of different searches both local and far afield. It was a hard decision to move away from the traditional forms of advertising they were using, such as Yellow Pages but it has been a decision they will never look back on.
We have worked really hard to ‘optimise’ their website for them, to increase traffic and more importantly to increase enquiries.
The first stage was to sit down with them and work out what the right key search terms were. Extensive research identified exactly the right terms and then we started adding these to the website; creating pages and adding as much keyword rich content as we could. We also worked on local marketing to encourage people to visit the yard, which was and still is a key to their success; when people drop in they nearly always buy something.
Their business has grown immensely over the last 5 years with new staff being taken on, the business premises has expanded and the areas of the country that they attract customers, has grown; they have even sent containers full of stock to Australia!
They are now in the process of adding all of their stock to the website, which is a mammoth task, but the regular addition of new stock keeps them seen on Google. We complement this by adding regular social media on Facebook and Twitter and will be adding a blog to the website soon. These additions should enable them to keep growing their business and ensure they are top of their game for a long time to come.
After working with us for many years, all of their marketing is now totally online and they couldn’t be happier.
The business was founded in 2008 with sales at that time reliant on word of mouth, adverts in the Yellow Pages and an internet presence on Yell.com. Since the launch of our website we have moved from 100% of our business being through word of mouth and other forms of advertising to a position now where 80% of our sales are website based. Since our website was launched our total sales are up by 150% per annum and profits are up by 200%.
We continue to build our website and are in the process of adding all of our stock to the content management system provided by Sokada. Hits on our website continue to climb and are now at a daily average of 450.
Our business was set up when the UK economy was deep in recession. Without our website, it is unlikely that our business would have survived.