About the client
Interio Flooring is a company specialising in the procurement, marketing and sales of everything flooring. The company has over 35 years of combined experience within the industry. Therefore, it’s a small wonder Interio is backed by some of the leading floor manufacturers in the UK.
Interio came to us with no previous website, and their aim was to deliver a commercial or private customer their dream flooring at market leading prices.
What did the client want?
Interio Flooring came to us in October 2019, and they were looking to create an E-Commerce store to sell flooring to UK consumers and B2B markets. Due to the specific requirements of flooring websites, this project required a number of bespoke features.
From our initial planning meetings, we understood exactly what they wanted. We worked from scratch to create a unique and intuitive website that could easily be used by both customers and employees.
Bespoke Feature Requirements
After some initial planning discussions, it was clear that this site would require a range of different bespoke features.
We recommended that the site would run on Magento 2 E-Commerce Content Management System (CMS). This is a fantastically versatile system, and would allow us to develop further unique features for the website to work as specified.
As well as running the latest version of Magento 2, the website needed the following bespoke features.
The idea behind the pack calculator was to allow a user to enter their total coverage or calculate the m2 needed. The calculator we developed calculcates the users total m2 usage in real time. When the customer enters a number into the m2 box, it immediately updates the price.
Once the customer has added their measurements, they can click ‘add to basket’ and the calculator works out the total number of packs to add to the basket.
We put a lot of thought into this calculator from the initial planning stages, right through to the development. The result is a simply, user-friendly way of purchasing flooring online.
Although not live the calculator also has the functionality to offer a user Upsells once the Add to Basket has been clicked.
As Interio Flooring sells products to both business and the general public, we needed to create for them a VAT toggle switch. This switch will remember the users selection wherever they go on the website. The switch also updates in real-time – a simple but nifty feature!
Sample Request Forms
The flooring industry generates a large amount of leads through sampling. Most people will want to see a floor before they purchase it. Interio wanted to make sure they could cater for this on their website. They asked for a sample request form users could fill out if they were interested in a type of floor.
With this form, a customer can click a button on any product they were looking at and order a sample. An extra bit of functionaliy we added was when user was logged in it would automatically fill in their detials.
Price Per Sqm
One of the biggest complications with a flooring website is that they have to display prices in m2. However, the floor itself is sold in packs, not m2, matking it incredibly confusing to work with!
Therefore, the backend of the site needed to work out the total prices based on pack prices.
However, we had to also find a way to convert the pack prices into a m2 to make it easier to understand for customers. This would hopefully be easier for customers to understand and entice them to a better deal.
This breakdown is done throughout the site and ensures the pack prices are hidden but the m2 price is easily calculated.
Live Chat Solution
As Interio strives to become highly respected leaders in the flooring industry; they understand the importance of high quality customer service.
By allowing a customer to engage with a member of staff without picking up the phone, a live chat has become a popular tool in the customer service world.
Livechats have become increasingly popular over the years. More recently, they have become almost mandatory to making sure a sale is closed if the user has a question.
Using Tidio, we were able to fully integrate a live chat solution. As a result, this makes sure that a user can contact a member of staff at Interio directly to answer any questions they might have.
The final result seamlessly incorporates the bespoke features, intuitive navigation and company colours into a sleek and easy to use website.
Check out their website here: www.interioflooring.co.uk.