How you should use TikTok for your business – you won’t want to miss out.

Don’t make ads, make TikToks:

The internets most upcoming way of Digital Marketing.

What is TikTok?

The App which is available to all

TikTok is the most upcoming viral platform, with 689 million users.  The app is available on all App Stores worldwide being used by many of the younger generation. However, it is swiftly becoming popular by all. The app allows you to make simple videos by adding sound effects, filters and music. As well as creating videos, you are able to duet with other creators and share videos through direct message.

How to make the most of the App

Once downloaded and past the simple sign-up process, you are ready to start! Create a catchy username, which is easily remembered. Press the plus button on the bottom of the screen; here you can select the duration of your clip, the shorter the better. You can upload pre-recorded clips and pictures or simply start creating. Once you have finished, you can share to the “for you page,” friends, or keep it private. The best part is that it is free!

TikTok has many features which enable you to make a pro account, which is can be used by either a business or creator. Then the account gives insights and analytics all for free. In order to do this, go through the settings to manage account, then switch to a Pro Account.

Getting Out There

If you are looking to take your business to the next level you can advertise for free, using #hashtags. This boosts views as they become personalised for the target audience. However, if you would like to pay for advertisements, it will precisely target a certain niche by linking your product or service through a video clip. You should also aim to keep it interactive. If you want to get seen by more people, use one of the trending hashtags that are displayed on the discover page. These change regularly and help your content get seen by more users.

Using #Hashtags on TikTok on the Discover Page

Remember it doesn’t have to be perfect!

Unleash your brand’s creative side, anything goes, don’t worry about everything being perfect. Viewers love what is original. You want to keep your audience engaged, so be consistent but most importantly have fun with it!

About Me

I am Hannah, I’m 17 years old, and my role here at Sokada is Marketing.

I have completed my studies at secondary school, finishing after Year 11. In September 2021, I will be studying at the Fashion Retail Academy, twice a week alongside working at Sokada. Here I will study the Extended Diploma in Fashion Retail, as an equivalent to three A-Levels. I am particularly interested in the business behind fashion, how products become so widely shared due to their marketing campaigns, and how the internet has such power over something being a success or not!

When I’m not at work I love to spend time with friends, go out to explore new places and take lots of pictures on the way. I love to post on my personal Instagram and share the best spots along with the pictures I’ve taken.

Before Sokada

Before starting here I worked mostly in hospitality, as a waitress or in the kitchen assisting a caterer. I loved to make everything look presentable so all customers would love the food we’d created. These jobs helped me to become more confident when talking to people and enabled me to develop all kinds of new skills.

I have also worked for an Accountancy firm in Heathfield as a Part-Time Admin. In this job my tasks included writing letters to clients, sending emails and being at the end of the phone for enquiries.

Life at Sokada

Here at work, I will be Marketing, by uploading to Social Media. The aim of this is to spread the “word” and inevitably reach new people, so that they will become even more successful! I will also write and edit interesting blog posts which engage all types of viewers. I know I will really enjoy my work as I have a passion for creating, but also love to think big when thinking of new ideas!  

I know how to navigate around social media as I am always using it, so I will constantly be keeping up to date with what people are wanting to see.

I am very excited to work here and show what I can bring to Sokada.

My Typical day at Sokada

I will spend my days at work, researching and creating content for our clients. The social media marketing will include Facebook, Instagram, LinkedIn, Twitter and TikTok. I love to use Instagram in particular as it is so simple to share images with followers and promote further through the Instagram Story feature. I will also use TikTok, which is a very current viral platform where short videos are shared. For many clients this will boost their outreach by promoting products seamlessly to all generations.

Whilst it might seem like a rather informal way of sharing information; using Instagram Stories for your business Instagram page can really help you stand out from the rest. With over 500 million people using Instagram Stories every day, posting a story from your page will help get your business out there. But you might be thinking, what makes it different from posting an image on Instagram? And how can I make it work for my business?

Well, we’re here to give you some tips to help you make the most of Instagram Stories, and how you can turn them into a valuable way of communicating with your potential customers.

What are Instagram Stories?

Instagram Stories was launched a few years ago on Instagram, and they appear in the bar at the top of your news feed. These are short video clips or images which, once uploaded, can be viewed for 24 hours. Once the 24 hours have passed, the stories will disappear, unless you want to include them on the ‘Highlights’ section of your profile. These sit directly below your bio and will stay there permanently for your audiences to see.

These time-sensitive posts on stories are a more informal way of engaging with your customers. It’s also a much better way of getting your customers interested in your business, and creating a much more authentic connection. According to Hootsuite, 58% of people say they become more interested in a brand or product after seeing it in stories.

So it’s clear, that if your business is not using Instagram Stories, you really should be. But how can you make the most out of this medium?

Instagram Stories

Using Instagram Stories for Business

Use Hashtags & Location Stickers

With regular posting on Instagram, you can tag locations and use hashtags to get your posts more discoverable. This is the same with Instagram stories; you can use location stickers and hashtags to tap into a particular audience and get them engaged with your business Instagram page.

If you’re not sure how best to use hashtags on Instagram, read our recent blog post on some top tips on using hashtags for your business.

You can also tag people and businesses to help get more engagement, this could be if you’re working with a particular business or person – this will help to get you more interactions between you.

Make the Most of Polls and Engagement Features

Built into Instagram Stories are a number of different features that you can take full advantage of to engage with your customers. You can add one-click polls, ask open-ended questions, create quiz-style questions, and rating sliders – all designed to get your audience engaged with your profile.

If you’re not sure what kind of things to ask to get your customers engaged, Instagram has it’s own ‘Create Mode’ which can help give you some ideas and inspiration on what you can post. Don’t forget that Stories can be informal, so don’t be afraid to ask questions like ‘What’s your favourite TV show?’ or ‘How do you like your tea?’. All of these kinds of questions are simple, light-hearted, and can be a great way of engaging with your customers.

Post Regularly, but not too much

Much like any social media platform, engagement is always improved the more you post. But posting too much in one day can potentially put off your customers from following and engaging with you. According to Buffer, you should try and post between 1 and 7 posts per day. Any more than 7 posts and your customers are less likely to engage with you and view your content.

Posting should also be consistent, and this is key to the success of Instagram Stories, if you are regularly posting at least once a day, you will start to see more and more people viewing and engaging with your business.

Similarly to normal Instagram posts; there are also optimum times to post in order to get more views, This is usually at the start, middle, and end of the day.

Remember – It doesn’t have to be pretty!

Whilst you might be keen to make sure your Instagram posts are perfectly staged and looking beautiful, Instagram stories can be much less serious, and can even be more of a ‘behind-the-scenes’ look at your business. This means you don’t have to spend hours taking lots of photos to make sure it looks right – have a bit of fun with it!

If you’re planning on trying out using Instagram Stories for your business, you can get some practice by following and tagging our account @sokadauk, and let us know how you’re getting on!

Why I am writing this?

Hello! My name is Cameron Baird and I am currently doing some work experience at Sokada. I am carrying out some research into what I think are good web design elements, that work well together to create great website designs. I am writing this blog post about what I think are the most effective elements of web design in creating a fun website.

When I’m on the internet, there are many websites that I skip over not bothering to read. Whether that is because it is an overload of sentences or I’m not interested in what the website is showing. However, every once in a while there comes along a website with a great design that really piques my interest despite what it is about. Below are a few elements of great web design that work really well when all used together:

Web design can really make or break a website!

The Use of Colour

Colour is a very important tool when it comes to creating a page that will really stand out. Can you think of a website that has no colour at all? Every major company uses colour to their advantage. Look at Apple for instance. Apple uses the colour white a lot in their website and we often associate it with purity.

However Apple doesn’t just stop there, they also add splashes of other colours. These colours are bold and contrast the white background. Colour is important as it can instantly draw viewers in without knowing what it says. Plus information can be identified up to 70% faster when coloured.

Videos and Animations

I find that when a website has a video or animation to watch, it instantly captures my attention. I can process the information much easier and remember it for longer. The Adidas home page has a clip of different shoes on the screen that are constantly changing and if you scroll down you find another video.

The use of video really helps to cement the viewers attention to the site. Most viewers say that a video is important for a website for showing how a service / product works. Using a video can also simplify complex information into a fun to watch clip. As a result this helps bring them back, once again, to your website.

Bold Original Illustrations

Using a creative illustration to attract viewers helps the website to look much more engaging and professional. The use of a picture can:

1. Help break up the big chunks of text
2. Make the information more digestible
3. Create a fun atmosphere on the website.
4. Instantly grab my interest and make me want to keep exploring the website.

According to studies by Doctor Jakob Nielsen, only 28% of a websites actual content is read by viewers. Using images like this can help the viewer process a website’s information much faster and ultimately help them to remember the website.

Website Simplicity

Another extremely popular design style is minimalism. What is minimalism style you ask? It is a simple and easy to navigate page style. By putting a few elements onto a page it creates the effect of minimalism.

Great Web Design example from Layer Design

A great example of this is the Layer design home page. The home page’s whole screen is filled by a presentation of the designs they have made and has no other information. Most importantly this makes me want to look and see what this website is about.

Minimalism helps create an interest in something as it already has a unique professional look with the mystery of what else the page has to offer. It makes the viewer seek out more information and stay longer on the website.

In conclusion…

These elements of web design, when used together, can create great website designs and make some unique and interesting website pages. Try it yourself and see what you think. Whether the website itself is serious or for fun, you cannot deny that a great website design just feels good!

Click here to get even more design tips to create more conversation!