Google Ads Vs Facebook Ads

To know your business and your target market will help decide which media platform to put your marketing budget into...

Google Ads and Facebook Ads are giants in their industry. Both, however, offer something different to each other. Here we are going to discuss the benefits of each one and see if one is a better fit for your business.

These two marketing mediums are exceptional tools to reach your desired market. Both are pretty instant exposure and there is definitely a position in the marketing world for each one. These two ad platforms have a lot of common ground, but there a few significant differences that will determine which will possibly be the most beneficial for you business.

If you have not used either paid option for advertising before, then both can seem pretty intimidating. They claim to be easy to set up…and to be fair Google Ads is pretty straightforward. But there are so many variables that will bring your quality score up, keep your costs down and get you seen well, that actually Google Ads can seem a bit of a challenge. With Facebook Ads, the actual adsets and ads are actually pretty easy to do. But you need a Facebook Business Manager page set up first which can also prove a challenge!

The Main Differences

Both are pay per click advertising – you pay when people click on the ad. When you create an ad on either platform, you enter an auction where you place a bid for how much you want to pay for this required ad space. Then you’ll be charged a certain amount of money every time someone clicks one of your ads. Facebook ads can be using a single image, a short video or a carousel of images. Google Ads is just text with no imagery, unless you are thinking of Google Shopping.

With Google Ads, you will see paid Ads either at the very top of Google, normally 3 or 4 adverts, with some at the the bottom of the page as well. You can also advertise on YouTube, the Display Network (paid adverts on other platforms), Google Maps, Google Play and Google Shopping.

Facebook Ads will appear on your customer’s Facebook Wall, through Facebook Messenger, Instagram, Marketplace & on the right hand side of a Facebook page.

Facebook marketing reaches audiences based on location, interests, behaviour and demographics. With Facebook Ads, you are paying to get in front of new customers on social networks, instead of reaching them organically. Pay per click (Google Ads) target customers based on keywords as well as locations and you will see them when you are searching on Google.

The average click cost per action on Facebook is around £13. For Google Ads, it is £37.

Choose Facebook Ads for building awareness, growing your audience and advertising products. Choose Google Ads for immediate possible sales & leads, as well as products or services with a possibly higher buying intent.

Budgets, Cost & ROI

The average cost per click on Google Ads is around £2 but this varies by a massive amount depending on the industry. Solicitors can pay up to and around £10 per click, as can double glazing companies! Whereas with some consumer advertising it will be well under £1 per click. Insurance companies will certainly pay the most! Facebook Ads are normally much less and some B2C advertising can be less than 10p per click. Which can make it a very cost effective way of advertising your products.

Although average CPC is typically more expensive on Google Ads, bear in mind that the people clicking your ads may possibly be later in the buying cycle. Facebook is great for building awareness, although Google Ads can sometimes be better at reaching users at the time of their purchase decision.

Just like Cost Per Click, Cost Per Actions will vary by campaign. It’s largely dependent on how well-targeted your ads are and if you are able to convert at a high rate.  Don’t let what may seem to be a high average CPA scare you off from PPC.

Know Your Market

Some products or services will work extremely well on both platforms. But some will only be beneficial on one or the other. We have recently had great success for a local catering company who were delivering afternoon teas to their local area. This has been exceptional and brought in many new customers through Facebook marketing…and it still is. However we would not have proposed a Google Ad campaign. This is an excellent form of advertising for a possibly one-off service that would make someone smile. And for a Business to Consumer advert. On Google Ads, the cost would have been too high, you would not have had any imagery and it would not have been so successful.

However, if you are promoting a product or service that is not something social, or not something that people would share socially, then Google Ads will possibly be your better option.

Targeting Your Market

Both Google and Facebook Ads give you options for targeting (and retargeting) specific audiences. On both platforms, you can target by age, gender and location, among other things.

However, Facebook is by far the biggest winner for advanced targeting options.

Facebook allows you to create audiences based on a large list of interests and behaviors, thanks to the wealth of information they collect from their 2.6 billion monthly active users.

Want to target someone who is married? ✅ Want to target parents? ✅ Want to target parents with children ages 5-7? ✅ Want to target vegetarian parents with children ages 5-7 ✅ – you can be very specific!

Annoyingly for the UK, you can’t currently target income levels and we aren’t sure when this is going to be an option.

Which Platform Should You Choose?

So….Google Ads Vs Facebook Ads…which should you choose?

Firstly, consider your campaign goals. Are you focussing on making sales as quickly as possible? If so, Google Ads could be the better choice. If you’re looking to expand brand recognition or reach a wider audience, on the other hand, Facebook Ads may be the better choice.

Next, take your industry into consideration. Both B2B and B2C businesses use Google Ads successfully. Facebook Ads often work better for B2C businesses, especially those selling less expensive items. People are more likely to impulsively buy these products after being exposed to them a few times. However, even for B2B there are going to be opportunities on Facebook Ads—especially for remarketing and lookalike audiences.

Your audience also affects which platform you should choose. Do people search for your business or service with an intent to buy? If so, Google will probably bring the best results. But if your client is trying to build their audience for a new product, Facebook will typically work better.

Consider which stage of the buyer’s journey you’re trying to target with PPC ads—AdWords is great for bottom-of-the-funnel prospects, while Facebook is usually best for attracting new top-of-the-funnel prospects.

Finally, consider your advertising budget and your level of technical skill. Do you have the money to invest in Google Ads, even if you’re in a competitive industry? Money can be very quickly wasted if you have not set up the campaign correctly. Do you have the ability to create strong image or video-based ads for Facebook? Discussing questions like this can help you sketch out a strategy that’s realistic and actionable.

Tracking Your Results

Tracking what you have done is critical. Always make sure that you have conversions set up, especially with e-commerce, along with Google Analytics. Google Tag Manager is great for adding e-commerce information as well as recording email conversions. You won’t know whether you are wasting your money if not!

Want to Speak To Us?

If you would like to dip your toe in the water and, having read this, have decided which way you would like to spend your money then why not have a chat with our marketing team at Sokada. We can set you up with either an effective Google Ads account, or perhaps you may be thinking Facebook Ads is the way forward… to do nothing however, will always limit your sales. Give us a call on 01435 817226 and have a chat with us. Or even have a go at it yourself – it can be time consuming but so satisfying when you make that first sale… Best of luck!

During this period of uncertainty, plenty of small businesses in our local communities have had to adapt to a new way of selling their products and services. Or perhaps even close up shop altogether. Many businesses will have turned to their online marketplace in order to keep selling their products and services. But even with the ability to sell online; it has still been tough on the smaller businesses that depend on their bricks and mortar location.

One of the great ways businesses around us have been able to stay in touch with their customers is through social media. Sites such as Facebook and Instagram have been incredibly useful in keeping your customers up-to-date. Whether you’re posting about opening hours, sharing products from your online shop, or posting updates on how the business is getting on; it’s a great way to stay in touch.

Facebook Shops – A Potential Game-Changer

Yesterday, Facebook announced a new feature to help small businesses to sell products online directly through their social media page. This could be a game-changer in the world of local business. From today, anyone with a Facebook or Instagram page can have an online E-Commerce offering for their customers.

Image from Facebook

“Facebook Shops aim to make shopping seamless and can empower anyone from a small business owner to a global brand to use our apps to connect with customers.”

Facebook

What Facebook Shops allows you to do is to create an online shopping platform for your products that can be viewed within the Facebook App or website. This makes it easier than ever to promote your products to your followers on social media. It also makes it easy for customers to browse through your products, ultimately being able to purchase products and services from you.

During this uncertain time, this feature will be a great help to businesses struggling to move to an online marketplace. If you have a Facebook page, it will be simple to set up a shop and start selling to customers.

Integration with Ecommerce Websites

If you already have a website for selling your products, you might not think that Facebook Shops would help you to reach more people and increase your sales online. But according to Facebook, this new feature can import, and integrate items from Ecommerce systems such as WooCommerce, Shopify, and BigCommerce.

Facebook is also working with these Ecommerce sites to ensure Facebook Shops work hand-in-hand with an established online shop. This means you won’t have to spend time constantly updating the stock on two different platforms.

Having your products on Facebook also creates a new form of advertising. You can use Facebook Ads to promote a particular product, which then leads to a product page on Facebook. By doing this, you can create very specific targeted ads that advertise individual products or collections. You can then use this to advertise to niche audiences who will be more likely to buy certain products.

How can I get started?

If you already have a Facebook page, you can set up your shop straight away. We’re already working with some of our clients to make sure they’re up and running on Facebook Shops. We’ll be uncovering the full potential of these online shops in the coming weeks. We hope to soon understand exactly how much this will help the businesses we work with.

If you’d like to set up a Facebook Shop for your business, and you’re not sure where to start; get in touch with us, and we’ll be happy to help you get started.

For years, even decades, people have been obsessed with the idea of robots and smart technologies. We’re always dreaming of the incredible things we might be able to do in the future. The 1950s and 60s were seen as the ‘golden age of futurism‘. These technologies such as driverless cars, TVs on your wrist and factories run by machines was something that could only be dreamed of. But dreams of robots taking over everything in our lives might not be the best idea at the moment, especially for local online marketing.

It seems we’re now reaching the tip of the iceberg, as things dreamed of decades ago are now a reality. Google, Apple, and Tesla are all working on the technologies for driverless cars. Apple and Samsung are also in hot competition with each other over who can create the best smartwatch. Not to mention the online marketplace Amazon has automated so many of its delivery processes with robots. Reports even suggest that Amazon’s latest ventures is automating the delivery of products through drones delivering to your door.

Even TV shows showed of Driverless cars as an incredibly futuristic technology. Anyone remember this iconic car from the 1980s?

You may have dabbled with some artificial intelligence that’s out there, and they can be very clever. My phone, for example, knows my habits of where I go. It knows at 5:30, I leave the office and go home. At this time, my phone suggests that I might need directions to get home. Clever, right? Apart from when it suggests that I go to work at 9 am on a Saturday.

So whilst some of these new technologies are clever and anticipate your every move; there are still a few things that require a little bit more of a human touch. I would argue that one of those things is Local Online Marketing.

Artificial Intelligence and Online Marketing

As a web design company in Sussex, we know plenty about making websites, as well as how to market local businesses online. We’re also working hard to make sure we stay ahead of the curve with new online marketing techniques. Whilst we do use quite a few clever technologies to refine our techniques, most of the SEO and Content writing we do is done by hand – no robots.  

You might think that this is a little bit old-fashioned. But the problem is that in order to optimise content, the robots just haven’t got it right yet for writing quality content, especially for local businesses. These marketing giants have all the data on the internet, but they don’t know our local community as well as we do.

Robots local online marketing

There are plenty of ‘marketing robots’ out there that try and help decide the best ways to market a business. Whilst this is incredibly useful, it’s not foolproof. Humans can’t possibly handle the huge amount of data there is out there. As a local business, you don’t want to look at all the data from around the world, you will probably want to focus on the communities around you first.

Unsurprisingly, there is software out there that can write the text for you on any topic, that’s 100% original and not plagiarised. But whilst this is handy and can save you a lot of time, it really misses out on one of the cornerstones of marketing itself.

Missing Out on the Human Connection

Word-of-mouth is still an incredibly powerful marketing tool. What’s more important in local business is not making sure you’re targeting the people with lots of content but making sure that you’re connecting with your customers and the community. With a number of different channels you can reach your customers through, it doesn’t take a computer to work out which ones are best for your business.

Word of Mouth Local Online Marketing

There is research that shows people still value human connection online. A blog post by Adweek shows that 84% of consumers still trust word of mouth over automated social media posts. As a local business, you can really use social media to make your business appear more human to your customers. Putting regular updates and faces in on your social media pages and website makes you appear more friendly. Going further and engaging with your followers on social media keeps your brand in their minds.

As a local business, you are much closer to your customers than the big businesses you could be competing with. However, this is one of the advantages that you have against them. So why not use social media and online marketing to make use of that and be more human.

So if you’re a local business in Sussex, or even the rest of the South East and you need help with your online marketing, we can help. Get in touch with us, and see what we can do for you.

If you’re a small, local business you may already be on the social media bandwagon. Using sites such as Facebook helps to successfully promote your services or products to your customers. If you’re not, then you should seriously think about jumping on board. Even within local communities, not being on Facebook could make you fall behind your competitors, and we don’t want that. In this blog post, I’ll discuss how Facebook’s feature Targeted Organic Reach can help drive sales to your local businesses.

There are currently over 25 million small business pages like yours who are using Facebook to promote their business. The best thing is many of them are doing it without spending any money on paid advertising. Everyone loves free things, therefore, getting your small business on Facebook seems like a no-brainer. Being on social media provides free advertising to the people in your community, and what’s not to like about that?

Targeted Organic Reach

If used effectively, free Facebook posting creates genuine connections which further drive customer sales. Whilst there are paid and sponsored advertising options available on Facebook, it isn’t entirely necessary to use it. Small businesses are likely to not have monstrous advertising budgets. This means free Facebook advertising could give your local business extra exposure and make a meaningful difference.

What is Organic Reach?

For those of you already using Facebook to promote your business, you might be aware of the term Organic Reach. But if you’ve not heard of it before, what it means is the number of people who see your posts without spending money on promoting it. Posting something to your business page without paying for it to be promoted, relies solely on organic reach.

In recent months, research shows that in general, the organic reach of posts is in decline. It’s now becoming more tricky to get your messages out to your followers through organic reach. This is because new algorithms on Facebook means newsfeeds are more likely to show content from friends and family – not businesses. As a result, to get your brand out there, you’ll need to find another way to promote your business on Facebook.

If you don’t pay for advertising on Facebook, it’s never been more important to make your post-high-quality, engaging content. This kind of content will obtain the highest organic reach to your followers and the local community. There are plenty of tips online about how to extend the reach of your post, by making sure it’s engaging enough to instigate interactions with your followers.

Some articles also highlight the importance of getting comments and reactions compared to likes that rank as better engagement on Facebook’s algorithms. Others suggest posting more videos to tap into the increasing number of people who watch video content on the platform. Facebook loves when your posts are engaging to your followers, and the more interaction you get on a post. The higher organic reach you’ll get, and the more exposure you’ll get and so on.

Whilst all of this is good advice, there is another feature which might make this easier for you.

Targeted Organic Reach

The best way to describe this feature is to use an example of how it could work for a business. Let’s say you’re a local charity shop, and you have a large amount of women’s clothing available at the moment. You might write a post telling your customers about the range of women’s clothes you have available.

If you posted something like this, it would go out to a small number of your followers. The organic reach of the post would rely on who saw and interacted with it. But unsurprisingly women’s clothing is not necessarily going to appeal to all your followers. For example, men aren’t likely to be interested in women’s clothing, so won’t interact with the post.

This is where Targeted Organic Reach steps in to give you a bit of a helping hand. This allows you to specify what demographic of followers you want the post to go out to. Your female followers will be interested in women’s clothing, so you’ll want to make sure they see it. Facebook says that this should help increase meaningful interactions with posts that you publish on your page. In turn, this will boost your organic reach.

This kind of targeting helps to boost interaction on your posts. The more interaction you get, the more Facebook recognises it as high-quality content, and bingo, your organic reach increases.

The best thing about this feature is that it’s free to use. Previously, you had to pay for targeted Facebook advertising. Opening this up to organic reach means local businesses with smaller marketing budgets are able to maximise their exposure.

Like they say ‘Nothing comes for free’

Despite the potential of this feature being game-changer for free advertisement and local businesses, there is always a price that will come with making this successful for you, and that price is your time. You will need to spend plenty of time understanding your followers on Facebook. This will involve experimenting with what works and what doesn’t. You’ll need to be in it for the long run, as this can take weeks or even months.

There are also other ways to target your customers on Facebook, but these will all be paid advertising.

If it is all a bit much for you, then we can help with any social media assistance you need. We have plenty of experience in creating bespoke marketing for local businesses on social media. So there’s no need to go it alone.

Paris Birthday Celebrations

We have just been to Paris this weekend. It was our eldest daughter’s 21st birthday and we offered her a trip away. This is where she chose. So, after the hotel and all the normal sightseeing trips were booked, we needed to look at where to eat. And this is where the importance of reviews and having lots of good ones came into play. We had no clue where to go, so had to find places online and hope for the best.

We based all our restaurant decisions and bookings on where had good reviews and lots of them! It didn’t really matter where they were in Paris. Everything seemed to be about 1/2 an hour away, either by bus or by the metro, so we were free to go wherever we wanted. And we wanted to choose places that lots of people have been to and liked. To be fair, most of where we booked didn’t even take bookings, so we also had to queue! But what a testament to a restaurant that people were queueing up outside, even in the rain!

Us on a 1/2 hour bus journey!

The first day

We started off around the Eiffel Tower (stunning) but was a bit of a food disaster as we were hungry but hadn’t found anywhere to eat and ended up buying super expensive baguettes from a stallholder.

But then we fancied an ice cream. so we took 5 minutes and “Googled it”. We actually walked about 20 minutes away from The Eiffel Tower to get an ice cream at a cafe called Amorino. They did the most beautiful flower shaped ice creams and were just delicious. We got this from Trip Advisor… Over 1200 reviews left just for an ice cream parlour – got to be good right? And they were!

In the evening, we had booked to go to one restaurant but where Sophie really wanted to go was Pink Mamma. But here you couldn’t book. Well we got the bus for 1/2 an hour(!!) and turned up in the Moulin Rouge district of Paris. Walked down a few side streets and there it was – all pink and tiled outside with a massive queue up the side of the building! We looked up the number of seats it had – 110. We stood at the back of the queue and worked out we were over 100th in the queue – pretty tight but we made it inside. And it didn’t disappoint! One big fat Google review left for them after our meal!

Our 2nd day

We decided to head up to Montmartre. We thought we would find a nice little cafe for breakfast but there were so many people milling around as well as it looked like rain, and we had nowhere to eat! By this time it was around 10.30 and we were hungry. So again, the phones came out and we found The Hardware Société. A little restaurant around the back of Sacre Coeur…with massive queues outside! We left our name and were able to return in about 1/2 an hour (sensing a theme here) where we had jumped to the top of the queue! Well this was definitely worth the wait. Instead of the traditional eggs and bacon, 3 of us were served with pork belly (the bacon bit), eggs on rye bread, leek and bacon potato hash (hash browns). And what a feast! One of us had baked brioche with fruit, meringue (??) and yoghurt. The hot chocolate came in a jug, all such great touches. It was so unusual, but oh so wonderful!

Later in the day, as if we needed to eat any more, we popped into another amazing restaurant called Maison Sauvage for a cocktail and some French chips (classy). And bam – another great review!

Then in the evening, we travelled over to Brasserie Bellanger for the birthday meal. The service in all of the restaurants was impeccable. They couldn’t do enough for us. The food was perfection. The price was high…but hey it’s Paris!

To summarise

And we found all of these wonderful places via either Googling them and checking out the Google Reviews, or through Trip Advisor. The Hardware Société even had a lightbox asking for reviews – so important for restaurants. Obviously we have posted reviews for all of these places, including the hotel we stayed in, The Hotel Residence Europe, which again, was really lovely.

We know how important it is to keep growing your reviews, being in the business we are in. But do you always ask your clients to review you?

There are so many ways now. Google, Trip Advisor, Trustpilot, Checkatrade, Facebook plus all the smaller and growing review websites that are showing online now.

Always ask – people won’t necessarily just post a review if you don’t prompt them. We are always trying to grow our reviews and have recently found out different ways to do it. More of this to come in another blog!

Our weekend away was amazing. And so much of that was down to the reviews online. Vital for any type of business, whatever you do. You need to to offer such great service and products that people will go out of their way to say how wonderful you are!

What is a broken link?

Many people and companies who have their own website do not check for broken links. But you really need to know why fixing broken links is important for your website. The internet is built on hyperlinks. Linking between web pages is a fundamental feature of it all and is one aspect of keeping a strength to your website. When all is well and good, every link on your site will lead exactly to the right place.

But sometimes links don’t work. A page may be deleted or unavailable. An image might not load or be missing. A site or resource you link to might disappear. Someone who you have linked to might move a post or page and not update others which link to it. A particularly regular problem will be linking to online magazines. Most articles will eventually get deleted and that can lead to lots of broken links.

What could happen?

When someone clicks on a link on your site and it doesn’t take them to its intended destination, the following can happen:

  1. It’s frustrating for the user.
  2. It shows that you don’t do regular housekeeping.
  3. It can harm your credibility as an authority in your field.
  4. It could affect your website conversion if it’s on a sales page.
  5. It can definitely hurt your SEO and page rankings.

The worst result for the user clicking on a broken link is to be sent to a generic browser 404 page. Then the user has to click the “back” button to return to the previous page. We know that this is really frustrating, so we are sure your customers would too!

Ideally we want to identify those links that are broken and change or remove them. This is basic housekeeping of your website and should be done on a regular basis.

Linking to external websites

It is a great idea to link to external websites. It actually helps to strengthen your own website slightly. However these links could always stand a chance of being changed or deleted; then you may have a problem. It will be your website that suffers, if they haven’t redirected this page somewhere else. And this happens so much!

However, this is a really easy fix to make. There are plenty of free broken link checkers online today that are so easy to use. Just add in your URL and they do the work for you. They tell you which pages have broken links and even the section of the page that is broken, along with the source code. Broken Link Check is one such website. We have just done a test on our own website and sure enough there was a broken link from one of our customers. They had moved a page and not redirected it.

Just keep up to date with this – always make sure there are no broken links! Here you have found out why fixing broken links is important for your website. Go to our blog to find out other tips and advice.

Thanks for reading!

As well as publishing some great blogs, you can really showcase your work by explaining about some of the historical work you have been involved in. By writing case studies. It isn’t always easy to get time to do this. We, as a company are really guilty of that! You spend all your time helping your clients and then forget to market yourselves! But case studies are a really great way to do this. Within this platform, you can promote what the brief was, the challenges that could have occurred, how you got around them and what the outcome was.

Obviously, case studies are similar to blog posts. You can use a similar format and then once live on your website, they can help to bring in more traffic, with ultimately (and hopefully) more business. What case studies have over blog posts, however, is they show potential clients exactly what you can do for them.

Getting started

Case studies can seem like a bother to put together; especially if you’ve never written one before. How do you decide which clients to feature and what details to include? Just getting started can be a challenge.

While there’s a bit of a learning curve to writing a good client case study, it’s not as difficult as you might think, and the benefits of case studies far outweigh the effort of creating them. Good case studies should be engaging, visual, and effective.

Case studies speak directly to potential clients

Your blog posts are probably well-written and informative, but are they compelling? Readers are busy, and if your latest blog post doesn’t speak to their current needs, there’s a good chance they won’t read it.

Case studies, on the other hand, are more likely to grab readers’ attention. People love reading about situations like their own. If you can tell a potential client a story about how you helped a business similar to theirs, they won’t just pay attention – they’ll remember you later.

Case studies can do everything blog posts can do

Your client case study doesn’t have to be a dry, boring wall of text. It can inform, entertain, and inspire readers. You can share useful findings or advice in a case study, just like you would in a blog post. Case studies are also ideal for displaying your skills and positioning you as an authority, which is what blog posts should do, but often don’t.

Case studies build credibility and trust 

Your perceived trustworthiness is a crucial factor in whether people decide to work with you or not. Most people would hesitate to work with a company that didn’t have any examples of their past work on display. Case studies give clients a way to evaluate your competence before they commit to working with you.

Case studies make you stand out from the competition

Case studies are a bit more specialised and challenging to write than blog posts. Which means that not everyone writes them. If you want to look more professional and put-together than your competitors, writing case studies can give your image a boost.

And remember to keep it relatable. Don’t just rattle off a list of stats your client wanted to improve. A compelling case study will also be entertaining and enjoyable to read.

Ask your customers for testimonials

Anyone can posts a case study, which could have elaborated on the truth. However, if you name the customer you have worked with, link to their website and then add a testimonial, this is a pretty powerful endorsement. And can be one of the best ways to promote your work. In most cases, your customers will be only too pleased to write you a testimonial. Especially if you have overcome and difficulties they were having. But make sure you still make them look good and avoid giving away anything they don’t want to be public knowledge!

Sokada Ltd have set up my company Creative Tailored Therapy so I can now be found for local searches. They made it really easy to understand and have answered all my questions so well. Really pleased and would highly recommend them, which I already have!
Catherine Simmonds

Provide great advice

An effective case study doesn’t just make you and your client look good. It also provides information or advice that anybody can use, whether they decide to hire you or not. You don’t have to give away the key secrets of your trade, but don’t be stingy either. Share some of your methods, your knowledge and anything interesting you learned in the process of helping your client. Give the reader something they can take away and apply to their own work.

This isn’t as counterproductive as it might sound. Being open about your work will help build valuable trust with potential clients. And even if you’re completely transparent about your methods, most people who aren’t marketing experts will still opt to hire you instead of doing the legwork of implementing your strategy themselves.

Can we help you?

Ensuring the companies we work with have consistent effective case studies is a large part of our online marketing and will continue to be so. If you are struggling to work out how to promote your business online, then please get in touch today. Either by email, calling us on 01435 817226, or please fill in our contact form and someone will get back to you.

 

Networking works!

Julian goes to a few local networking groups. As a company, we want to get our name out there, meet new businesses, talk to people and hopefully give them good advice that will help to grow their businesses. At one of these groups was Jane Guest from Adaray Marketing. Julian, along the course of a few conversations chatted with Jane who then referred Sokada to her clients, organic skincare brand, Nathalie Bond, based in Sheffield.

Organic Skincare by Nathalie Bond

Organic Skincare by Nathalie Bond

Nathalie Bond is a family run business. They have created their own brand of luxury handmade organic skincare. It is being sold wholesale, abroad and through other online companies, but they also wanted to start promoting it themselves to the massive growing online retail market.

Nat and Andy are a great family led couple, (expecting their third baby) who want to offer an alternative to the mass produced, chemical filled, skincare products that are being sold worldwide. They have gone back to basics, using organic essential oils and butters. Everything is organic, gentle and most importantly, there is no animal testing and no harsh chemicals or additives.

Product testing

So in the spirit of trying the products before we work on them, we bought some through their online shop. They arrived promptly, beautifully boxed with no damage whatsoever. The packaging is all completely recyclable, as are pretty much all of their jars and bottles.

Jude has always been thinking of going organic, when it comes to skincare. So we ordered some of the handmade soaps, the Bloom skin balm and a set of the organic facial skincare, as well as some of the liquid soap, with a lip balm thrown in for good measure. The organic soaps are wonderful to cleanse your face as well as body. Using the soap bars in the shower with a bath puff ball sponge (whatever you call it…) works perfectly, letting you use the soap as a body wash. But apparently you can also use the liquid soaps, which are also ideal sitting in the kitchen, downstairs loo or at the bathroom sink.

The skin balm is great for the body, including feet, elbows as well as the rest of the skin. It is just as lovely on the face and neck though!

And using the organic soap, with the Bloom face mist and then the Gentle face oil, leaves your face clear, smooth and completely moisturised. This is such an easy skincare routine and with all products having a multi-use capability, they are extremely versatile.

Organic Skincare by Nathalie Bond

In summary

Obviously, we can’t always product test all the businesses we work with at Sokada. However this was an ideal opportunity. And this organic skincare company is really going places. Wonderful gentle products that can also be used on sensitive skin, baby skin, during pregnancy as well as skin with allergies. The ingredients in these wonderful products are organic, gentle but still smell fabulous! We have already ordered again and will continue to do so.

And what makes it even easier to make the transition across to this skincare brand is the price! It is really competitive and you don’t need loads of products for a daily skincare routine, which doesn’t break the bank (unlike some skincare brands!).

Sokada are currently working with Nat and Andy on their online marketing as well as a Google Adwords campaign – all is going very well and bringing them in lots of online orders and new customers from the retail sector.

Nathalie Bond Organic Skincare are a definite “YES!” from Sokada!