@securitykev – What A Great Instagram Angle for Ed Sheeran!

coming up with a great angle for promoting your brand could be the key to your success...

A Really Clever Marketing Angle

Instagram is all about getting your name out there. Posting interesting photos, either to promote you, to just have fun or to promote other products. Well @securitykev does all of these!

@securitykev, AKA Mike Myers is Ed Sheeran’s bodyguard. A beefy guy who, apart from being quite a big bloke, actually looks pretty normal and not very security-ish. In the last couple of months, his Instagram account has taken on a different angle though, where each photograph includes both him and Ed Sheeran, in one funny scenario or another. Perhaps this has evolved by accident, but it has grown and grown, with followers rushing to keep up with these great pics – you can see the likes of the most recent posts far exceed photos from previous weeks.


This Instagram account is the most amazing way to promote Ed Sheeran. On this page, Ed is able to poke fun at himself, in one natural pose or another. You can see the entertaining and hilarious time both guys are having, whilst taking the photos. Ed will sometimes be waiting on Kev, or looking after kev and the theme running through it all is fun. But they aren’t selfies. Probably it started off like this. However, now you can tell they are taken by someone else, so it’s not such a natural Instagram account – it’s a marketing ploy to give more publicity to this fun loving duo!

securitykev has made himself into a celebrity, by always having Ed in his photos. And Ed Sheeran gets to have photos posted of the pair of them, getting up to all sorts. But they don’t have to appear on his main page – perfect! They are obviously great friends and are very natural together and Kevin Myers uses lots of great social media hashtags, such a #bae #imthedaddy #viralsensation #alwayswatching…the list goes on. And it’s great fun to see them together!

Ed obviously has his own Instagram account, as well as the millions of other accounts that are the die hard fans or people looking to make money off the back of him. But this new Instagram account is a great marketing ploy. Having over 749,000 followers, it is being talked about online.  Even in major publications, such as the Daily Mail, which has further enhanced its coverage.

What’s Your Social Media Angle?

So what’s your angle on social media? Do you have a theme that runs through all your posts? If you can think of one, then you will immediately have something to work towards, increasing your exposure and making yourself more marketable. Obviously, this could prove a bit of a challenge as you probably won’t have Ed Sheeran to back you up – but if there is a way of promoting yourself or your business in a certain way, then this could prove very successful for you.

Just take a leaf out of @securitykev’s book – make it fun!



Why Network?

As a small business, it is vital that your brand is getting as much coverage as possible. You need to know that other local businesses a: know about you and b. know what you can do to help their business grow. Networking is a great way to do this as it puts you directly in front of many potential customers. As soon as you bag your first customer it will really prove the importance of networking!

A lot of Sokada’s business comes from networking. It works perfectly, as we can connect with many local businesses, building a network of people who may be able to take advantage of the tools we have in our arsenal for business growth. And it can also be an ongoing cycle – we work well with one business, they will hopefully refer us to other local businesses. One opportunity will definitely lead to others; exciting times!

The Importance of Networking

Shared Knowledge

It is also about shared knowledge. One thing we love to do at Sokada is help other businesses grow. And the customers we have worked with on both their websites as well as ongoing SEO, will vouch for us (we hope!). By networking within an effective group, you can get feedback on your work, share information as well as seeing things from a different perspective. Current legislations can also be shared, such as GDPR, SSL certificates, health and safety etc etc. Find out lots of ways to help your own business, by everyone helping each other.

Give Something Away

Make an offer to your fellow networkers. Give something away for free, to show you are an expert in your field. If people try you and you are good, then they will use you again, or refer you to someone else who needs your services.

Be the “Go To Guy”

Grow connections within a networking group – but see who they know too! Get your name out there as the “go to guy”and then people will come to you. They will start to know who you are, recognise your skills and you will receive increased credibility in your specialty.

Meet new people, grow in confidence and realise you ARE good at what you do, you CAN stand up in front of 20+ people and you WILL push yourself more in business.

If you are looking to connect with new customers by networking, you may have to have a few early morning starts, but if you pick a good group then it is so worthwhile and really proves the importance of networking.

If you are local to us and would like to start networking with other like minded people then please get in touch.

So you’ve launched your website, you’ve planned your local content, and you’ve set up Google Reviews. What next? Claiming your name on social media of course!

How to claim your name successfully…

Not only will claiming your name on social help you in search results but you can protect your brand by securing your username. A good place to start is to reserve your name on popular networks such as Instagram, Facebook, Twitter and Pinterest. As a general rule you should create all these accounts with a neutral email account such as info@sokada.co.uk or social@sokada.co.uk.

Even if you don’t plan to use your accounts right away, it’s best to claim your name over the most popular networks first so that you can stop anyone else claiming them. Keep your name short, snappy and easy to spell, for example, don’t include a random series of letters or numbers after your name. On Instagram someone had already claimed @sokada, so we used @sokadauk. This makes sense as we are based in the UK! Most networks also have a character limit, so keep this in mind too, you may need to abbreviate.

Be consistent…

It’s also best to keep your name the same across all social networks to ensure consistency. So if your name on Facebook is ‘yourbranduk’, it should also be ‘yourbranduk’ on Twitter, Instagram and so on – so make sure they’re available before going ahead.

If you do find that someone has already claimed your name and is using your logo or other assets then they could be violating the site’s trademark policy. You can generally report this to the social platform. However, if the user isn’t violating any trademark policies, you will just have to find an alternative that is in line with your brand, or you could always ask them nicely to change their name.

It’s all in the detail

Next you need to set up your profiles with your business details, location, and website information. It’s really important to complete these fully – making no effort to do this reflects poorly on your brand – so make sure you sit down and set aside some time to do it. Include all these new social links on your website too so visitors can click through to your pages and stay connected with you long-term.

Last but not least, be sure to post any content from your blog to your social feeds. If you go on to promote these on your social platforms, you can generate a nice steady stream of visitors to your website, thus increasing the chances of converting a visitor into a customer.

If you’re not sure how to get going with social media then give us a call on 01435 817226 or drop us an email and we can give you some guidance on how to get started!

How do I Know?

You may already have a website; it sort of works for you, but there is lots that you now don’t like. There are still bits of the design that are good but the site isn’t working as well as you want it to. So what do you do? You ask yourself “Do I need a completely new website or can I make some changes to what I already have?”

Google Analytics

Do I Need a Completely New Website

Well first of all, do you actually know how many people visit your website? 10, 20 100+ every day? Which pages are they finding first or “landing” on? What is working for you and what is not? These are all important aspects of what you need to know.

You don’t want to delete pages that are well written and potential customers are actually finding; but you also need to think about the pages that are not actually working for you. You can then make a decision about the pages that aren’t found, or that people jump away from as soon as they do see the page.

Using WordPress

Your website needs to be structured properly; the foundations need to be strong so that it can grow. Using WordPress is very easy and the way it is structured will enable you to add new pages and optimise them properly. Some web companies use their own bespoke platforms which they would have you believe work in exactly the same way as WordPress but they rarely do. They can be hard to manage and the way they are structured can actually prevent you from optimising the content properly which is a BIG MISTAKE!

Adding a blog to your website is also a great way to market your services and products. Search engines like Google love new information, so the more you post articles, the more they will visit your website. You could use your blog to make offers, write articles that are relevant to the pages within your site and give your viewers more information about what you do. All websites should have a blog these days, but you must be prepared to write new posts regularly. There is no point having a blog if it has not been updated since 2012!

Does Your Website Sell You Enough?

Is your website shouting enough about what you do? Are your services or products hidden away in the bowels of your website never to be found. This is something we come across time and time again. Businesses regularly approach us, saying they already have a website but it is not doing and saying exactly what they want it to do; it just isn’t working for them.

You really need to be clear about what you do and then shout about it. There are so many others doing the same as you and if they shout louder then who will be heard first? Probably not you…

What Can You Do About It?

There is always a compromise between marketing and design, if you want to optimise your website to the maximum, the design will usually suffer a little, and if you want it to look amazing then you may not be able to add that keyword rich title.

There are occasions where the design is actually fine but the content isn’t displayed properly; your website might get loads of traffic but no one ever buys anything or makes an enquiry because the design is awful. Not everyone has a bottomless pit of cash to spend so understanding which bits to keep and which to upgrade is important.

Here are a few sites that we have recently been working on, we didn’t design any of them; we discussed the websites with the owners and explained how we could improve them and made changes.

    1. SR Nutrition, is a great example; the design of the site was fine but it just wasn’t clear what services were actually being offered. Their stats have soared since they started to shout more about their services online. Take a look at their success story.
    2. Tinker & Toad already had a good looking website, but it just didn’t do what they wanted it to. They needed to encourage people to visit their high street shop so focusing everything on an online shop wasn’t the right approach. We suggested a few changes to the message they were giving and some restructuring and now their website is found better online and people are staying on the site longer to see what products are being sold.
    3. Sway Allstars Orchestra wanted to update their site to WordPress, make it responsive and be able to make changes easily. We made lots of updates, added a blog and they can now show potential customers what they really do!

Are you asking yourself “Do I Need a Completely New Website?” would you like to improve your website but don’t know where to start! Why not contact us, you can call on 01435 817 226 or fill in our enquiry form. We can give you an honest review of your websites, giving you the information you need to make your website more successful. We look forward to hearing from you…