As a company that prides itself on our expertise and knowledge, we understand the importance of having strong, trustworthy inbound links. Inbound links, also known as backlinks, are a critical factor affecting the SEO of your website. It can have a significant impact on your page’s visibility and credibility. In this blog, we highlight what makes a high-quality inbound link and why we believe they are essential for the success of your website.
What are inbound links?
An inbound link is a link from one website to another. In the context of search engine optimization (SEO), inbound links are often seen as a vote of confidence from the website being linked to. The greater the amount of high-quality inbound links the more likely the website is to rank well on results pages. Search engines like Google will often use inbound links as one of the many ways to determine the relevance of your page to a specific search term, thus increasing its position in the ranks.
Keep things relevant
One of the largest factors in determining the effectiveness of an inbound link is its relevance to the context of the page and your website. A link from a relevant trustworthy source will have a greater positive net impact and give your page more authority with search engines. For example, if your website is about marketing then a link to a respected and applicable source about marketing will be more valuable than a link from an unrelated site.
This is incredibly straightforward to understand and may seem like common sense. However, the importance of relevant inbound links to your content cannot be overlooked.
Associate with authority
The authority of the website link to your site is another crucial factor in determining the quality of the inbound link. In terms of SEO, authority is the importance given to a specific page for a search query. A link from a high-ranking, high-authority website such as a well-established new outlet or gov agency is worth much more than a link from a low-authority website.
How a search engine like Google determines your website’s authority has long been debated, and no one knows for sure. Typically, the authority of a page is usually established by the number of links from other credible and authoritative sites. Another factor search engines take into consideration is how well-established your page is. Suggesting that the older the website the higher its authority.
Use anchor text correctly
Anchor text is the visible, clickable text which contains the hyperlink and could be throughout your website. It’s critical you employ relevant and descriptive anchor text as it helps search engines understand the context of your link. Generic anchor text such as “Click here” in the sentence “Click here for advice about Google Ads” should be avoided where possible. This is because they provide zero context to the link and show no relevance to what they’re linking to. Instead, create anchor text from the “Advice about Google Ads” as this informs the search engine fully.
Diversify your backlinks
Having a well-diversified and natural link profile is crucial for the credibility and authority of your website. This means including a variety of links from various different sources, using different anchor text and pointing to different pages of your website. Think of a spiderweb linking all across your site. Search engines view a diverse link profile as a sign of a natural and trustworthy site, which is essential if you want to boost your website up the rankings.
Why inbound links are essential for success
Having a range of high-quality, trustworthy inbound links is essential for the success of your website. Relevance, authority, anchor text, and diversity are all crucial factors in determining the value of an inbound link. By obtaining links from relevant and dominant sources you can build a strong and natural link profile that will help your website achieve higher search engine rankings.
So how do you get them then??
Well the difficult part is gaining links. Quality links to your website don’t just happen – they need a lot of work. Some may come naturally over time, but this is a really time consuming job, trying to get inbound links and can feel a bit overwhelming sometimes. One of our next blog posts will be to give you some ideas on how to gain these all important inbound links!
Get in contact
If you aren’t working on your online presence as much as you want to be and would like some help, then please get in touch.
We will be honest with you and recommend what options will hopefully be the most beneficial. We can either set them up for you or give you the tools to do it yourself. The choice is yours! First steps though…get in touch!