As a company who specialises in delivering expert marketing techniques for over 8 years, we have transformed our fair share of companies. Many businesses attempt to establish a robust online presence without knowing the most basic features of SEO. Understanding the nuances of content production is crucial. In this blog, we’ll answer the question “is SEO quality or quantity”, and delve into why prioritising content quality is not just a preference but a necessity for sustainable long term success.
What is SEO
SEO stands for Search Engine Optimisation. It is a constantly changing set of practices and strategies aimed at improving the visibility and ranking of a website in SERPs (search engine results pages).
The main goal of SEO is to attract more organic (non-paid) traffic to a website by optimising various elements, such as content, keywords, meta tags, and backlinks.
Quality content refers to material that is valuable, relevant, and engaging, while also being optimised to Google’s algorithms. Quantity is an approach which has no true strategy and just prioritises sheer volume content production.
Why SEO matters
SEO plays a pivotal role in digital marketing, determining how easily a website ranks on search engine results pages. The right SEO strategy can significantly impact a brand’s online visibility, traffic, and ultimately, its success. But is SEO quality or quantity more effective?
Importance of content quality
In the vast landscape of the internet, quality content is seen as a beacon of light guiding users to your doorstep. Quality content serves as a powerful magnet, attracting and retaining the attention of your target audience.
Filling your writing with effective and useful information is the key to success. However, there are some things you need to prioritise to achieve any sort of authority or success online. These include but are by no means limited to:
High-quality content is inherently relevant to targeted keywords. Search engines prioritise content that aligns with users’ search queries, making keyword-rich, high-quality content crucial for SEO success. If Google concludes that your page best answers a query it will be boosted to the top, so long as you have the infrastructure to support it.
Quality content engages users, reducing bounce rates and increasing the time spent on your site. When users find valuable information, they are more likely to explore a website further. This increases the time spent on your website and signals to search engines that the on-page content is worthy of a higher ranking.
Backlinks and Authority
Quality content also attracts organic backlinks from reputable sources, contributing to a website’s authority. Search engines consider backlinks as votes of confidence, elevating a site’s ranking on SERPs.
Why avoid quantity-based SEO
Plastering your website with content for the sake of adding content is a poor strategy. Blogs and pages containing content that isn’t optimised are almost a complete waste of time. There are many poor SEO practice results of focusing on quantity. These include but are not limited to:
Focusing on quantity often leads to keyword stuffing; that old fashioned named black-hat SEO practice that can result in penalties from search engines. Quality content strategically incorporates keywords, maintaining a natural and reader-friendly flow.
High Bounce Rates
Low-quality, irrelevant content increases bounce rates. If people are spending a couple of seconds on your page, realise the content isn’t worthy of reading and then leave to look elsewhere, this signals to search engines that users did not find what they were looking for. This negatively impacts SEO performance site-wide!
Negative Impact on Brand Image
Consistently mediocre content can dilute a brand’s image, making it appear less authoritative and trustworthy in the eyes of both users and search engines. This has a knock-on effect on sales, which in the volatile market we are in, could be the end of many businesses.
Why you need to prioritise quality over quantity with your SEO
In conclusion, the age-old statement “quality over quantity” holds true in the realm of SEO. While producing a high volume of content may seem beneficial, the long-term success of a brand depends on the quality of that content.
The best approach is obviously a combination of both – a lot of high-quality content being regularly added throughout your website. While quality is paramount, consistency is also crucial for SEO success. Why not develop a content calendar that ensures a steady stream of high-quality content to help maintain visibility on SERPs? This is what we do for our clients!
Looking for help producing high-quality SEO content?
Are you struggling to boost your website’s visibility on search engines? Is your online presence not delivering the results you desire? Don’t worry – help is just a click away! If you are looking to turn to professional help to market your website feel free to get in contact at 01435 817 226 or firstname.lastname@example.org. Our dedicated team of SEO experts are here to propel your website to new heights.
We look forward to hearing from you!