Ever thought about your website’s relationship with Google? As a marketing and web design agency, we know firsthand that it can definitely be a love-hate one. The thing is, your site isn’t just a digital presence for your business; it’s a key player in Google’s product. Confused? Let’s unpack the idea that if you have a website, you are Google’s product.
You are Google’s product.
The truth is, Google is not in the business of promoting your website. Google’s business model is built on one thing: its users. Every time someone searches, Google’s reputation is on the line. It only puts the best, most relevant websites front and centre.
As a user of Google’s service, what would you want? Reliable, relevant, lightning-fast search results? To deliver that, Google relies on websites to provide the content it showcases. The better your content serves users, the more valuable you become to Google.
How does Google make money?
At its core, Google is an advertising company. Of the $307.39 billion in revenue the company brought in, a whopping $237.86 billion came from ads. The more users flock to Google for their search needs, the more ads it can show and the more money they can make.
Based on this, it might make the relationship seem a little onesided. However, when you play by Google’s rules, your website can earn a valuable spot on the search engine results pages. Ranking highly comes with traffic, visibility, and growth for your business.
Why your website matters to Google
The websites Google pushes to the top of search engines will have a huge impact on the experience of its users. To keep people going to Google for their search needs, these top results need to be accurate, relevant, and user-friendly. Your website plays a crucial role in this process. The better your site serves its audience, the more likely it is to rank.
When you hit “publish” on a blog post or page, it becomes a part of Google’s catalogue of content. Google’s algorithms then crawl your website, index pages, and then rank them against the competition. This is how search results are decided. However, not all websites are created equally. Google prioritises websites that provide value, and that is where you should focus your efforts.
What is Google looking for?
In our opinion, Google’s mission is simple: to give users what they want, when they want it, all wrapped up in an appealing way. This means your website and its content need to meet some pretty high standards to stand out from the millions of other possible results.
To rank highly, your site needs to be informative, relevant, and authoritative. From page speed to mobile friendliness, Google measures every element of your site. Why? Because a seamless, enjoyable experience for users translates into trust in Google’s search results (and keeps people coming back for more).
This is where Sokada comes in. We understand Google’s priorities, from search algorithms to user experience, and we know exactly what it takes to make your website stand out. With a professionally designed, SEO-driven website, you’ll have a ‘product’ that works in harmony with Google’s business model. From flawless design to optimised content, we position your site as a valuable resource that users (and Google) can’t resist.
How to make your website stand out to Google
The answer to ranking well on Google is simple: play to Google’s rules. Align the content on your website with Google’s goals and, ultimately, the expectations of users. The exact playbook is unknown and constantly changing, but here are some of the key things Sokada focuses our marketing and website efforts on to rank highly.
Fill your site with high-quality content
Content is king. Our team creates original, engaging, and highly relevant content that solves the problems of your audiences. We naturally sprinkle keywords, answer burning questions, and keep your readers… Hooked!
Technical optimisation
Behind every gorgeous website that ranks well is up-to-date code. From speeding up your site to ensuring it is mobile-friendly, we focus on clean, efficient coding practices that Google loves. Our expertise includes implementing SEO best practices like meta tags, structured data, and clean URLs.
Remember, Google’s algorithms do not see what we see. It is an engineered code that “looks” at the code making up a website. Our job is to make it as simple as possible for the Google robot to understand your site.
Focus on lowering bounce rates
We design websites that interest visitors from the moment they arrive. By focusing on intuitive navigation, visually appealing layouts, and compelling calls-to-action, Sokada ensures users stay engaged.
We also incorporate interactive elements where appropriate, creating a seamless experience that keeps your audience exploring.
Take a serious look at site security
Trust is everything. Google favours sites that use HTTPS encryption, ensuring user data is protected, so we do exactly that. Not only does this boost your rankings, but it also reassures your audience that you take their privacy seriously. This honestly should be for every site these days. If you happen onto a website that is HTTP then I would perhaps steer against it. they obviously do not see the merit with having an up to date website!
Let’s build something extraordinary
Your website should be your hardest-working employee, available 24/7 to showcase your business, attract customers, and drive results. At Sokada, we make that happen. Whether you’re launching a brand-new site or upgrading an outdated one, we have the knowledge and experience to help. If you have a website, you are Google’s product is a bit of a funny title but all the above points should definitely be taken into account when you are working on your new website.
We don’t believe in cookie-cutter solutions. Instead, we tailor every aspect of your site to suit your business, your audience, and the ever-changing demands of the online world. We create and market websites that work for Google, your customers, and most importantly, you.
Get in touch with our team today. Either call us on 01435 817226, send us an email or fill in our contact form and someone will get right back to you.
Best of luck!