What is TikTok?
TikTok is the most upcoming viral platform, with 689 million users. The app is available on all App Stores worldwide being used by many of the younger generation. However, it is swiftly becoming popular by all. The app allows you to make simple videos by adding sound effects, filters and music. As well as creating videos, you are able to duet with other creators and share videos through direct message.
How to make the most of the App
Once downloaded and past the simple sign-up process, you are ready to start! Create a catchy username, which is easily remembered. Press the plus button on the bottom of the screen; here you can select the duration of your clip, the shorter the better. You can upload pre-recorded clips and pictures or simply start creating. Once you have finished, you can share to the “for you page,” friends, or keep it private. The best part is that it is free!
TikTok has many features which enable you to make a pro account, which is can be used by either a business or creator. Then the account gives insights and analytics all for free. In order to do this, go through the settings to manage account, then switch to a Pro Account.
Getting Out There
If you are looking to take your business to the next level you can advertise for free, using #hashtags. This boosts views as they become personalised for the target audience. However, if you would like to pay for advertisements, it will precisely target a certain niche by linking your product or service through a video clip. You should also aim to keep it interactive. If you want to get seen by more people, use one of the trending hashtags that are displayed on the discover page. These change regularly and help your content get seen by more users.
Remember it doesn’t have to be perfect!
Unleash your brand’s creative side, anything goes, don’t worry about everything being perfect. Viewers love what is original. You want to keep your audience engaged, so be consistent but most importantly have fun with it!