If you want to know how to get your website recommended by AI search, start by making sure your business is easy to find, understand and trust online. Tools such as ChatGPT, Google AI Overviews and Perplexity can help people discover businesses, services and products, but appearing in their answers isn’t guaranteed. Your website content, online reputation and search engine optimisation (SEO) can all play a part in improving your visibility.
So, what should you be doing to give your business the best chance of appearing in AI search results?
Make It Clear What Your Business Does.
When someone visits your website, they should be able to understand what you offer without having to search through several pages. The same principle is useful when AI tools are looking for relevant information.
Your homepage and main service pages should clearly explain what you do, who you help and where you operate.
For example, rather than simply saying you’re a reliable local company, explain the services you provide and the areas you cover. Make sure the most important information appears early on the page, with clear headings and supporting details.
Your opening paragraph matters, but the rest of the page needs to support what you’re saying.
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With an unworkable, old fashioned website and not enough technical knowledge to mend it, what was I to do? I was unable to show off my new yarns or craft courses. I asked Sokada for their advice. Sokada consists of a professional, friendly, ungeeky team and they had the answer. So how did they know what I needed? They asked lots of questions. Once they knew my style, likes and dislikes they were able to make positive suggestions. Then they assessed my technical ability. I needed some updating in my social media platform knowledge and now we can soar. I have a website which is not off-the-shelf but unique to me. How lucky am I? Very. Thank you Julian and the Sokada Team.
Build Trust Through Your Website.
Trust is important when customers are choosing a business, and credible, reliable information is also valuable for search visibility.
There are several ways to help build trust through your website.
- Customer reviews – Show feedback from real customers and keep your Google Business Profile updated.
- Examples of your work – Include case studies, project photos and examples that demonstrate your experience.
- Clear business information – Make your contact details, location and company information easy to find.
- Your experience and expertise – Explain who is behind the business, what you specialise in and why you’re qualified to offer your services.
These details help potential customers feel more confident about contacting you. They also provide useful information about your business that may be found and referenced online.
Answer the Questions Your Customers Are Asking.
One of the best things you can do is create website content that answers real customer questions.
Think about what people ask before they buy your products or book your services. These questions can become helpful blog posts, FAQs or sections on your service pages.
Make sure you answer the main question early, ideally in the first paragraph, before going into more detail. Use clear headings and explain things in a way your customers will understand.
You don’t need to make every article thousands of words long. A shorter article that answers a question thoroughly can be more useful than a lengthy one that repeats the same information.
Adding your own knowledge and experience also gives your content something that generic articles may be missing.
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Behind every one of these is a business owner who was frustrated, not getting enough enquiries, and needed someone to actually sort it. We’re proud of every single one.
Cycle Revival
Make Sure Your Business Information Is Consistent.
Your website isn’t the only place customers and search tools can find information about your business.
Your Google Business Profile, social media accounts, business directories and other websites may all contain details about your company.
Check that your business name, contact information, services and location are accurate and consistent wherever they appear.
Being mentioned by relevant, reputable websites can also help people discover your business and strengthen your wider online presence. This could include industry organisations, local business websites or publications covering your area of expertise.
Don’t Forget About SEO.
AI search hasn’t made traditional SEO irrelevant. Your website still needs to be accessible to search engines and easy to navigate.
This means having properly structured pages, useful internal links, relevant page titles and content that search engines can access.
It’s also important to check that your website isn’t accidentally blocking the search crawlers used by AI search tools. For example, ChatGPT uses OAI-SearchBot to discover content for its search results.
You can read more about this in our blog on optimising your website for AI search.
Google also confirms that traditional SEO best practices remain important for appearing in AI search results. In its official guidance on AI search, Google recommends creating helpful, reliable content, making sure search engines can access your pages and keeping your business information up to date. These are all things worth focusing on when improving your website’s visibility.
Can You Guarantee Your Website Will Appear in AI Search?
No. There really is no guaranteed method for getting your website recommended by ChatGPT, Google AI Overviews or other AI search tools.
AI-generated answers can vary depending on the question, the information available and the systems being used. Even a website following recommended best practices may not appear in every relevant answer.
However, improving your website content, maintaining accurate information and building a trustworthy online presence can put your business in a better position to be discovered.
Not getting enough enquiries?
Book a free audit and we’ll spend 30 minutes going through your website, telling you exactly what’s holding it back and what we’d do to fix it.
Book your free audit