Beating The Competition...
Both web design and mobile app design share many similar features. One of the most important features is that they’re both created for an audience; whether it’s a consumer, B2b, or enterprise the end user should be at the forefront of your mind when it comes to brainstorming new ideas. These are just 6 Design Tips To Create More Conversions – some are really obvious but some may need a little more thought, when designing a new site.
We are often asked “what makes a customer click for more information?” Or, more importantly, what makes people tick? For brands, it appears that these are some of the most prominent questions of 2017.
For this reason, we’d like to share a few tips related to interface design for creating a more beneficial user experience. Below are a 6 design tips to create more conversions, giving applications and websites a stronger call to action:
Complexion reduction
While this is normally used to ensure content is the key visual on the screen, it always works for making a call to action stand out. Removing unneeded colour or “Chrome” as it’s called; it stops the user becoming distracted by the interface or unnecessary elements. Instagram did it recently – to go with a full white interface, so the only colour was notifications and the main photography.
Change Your Wording
This may seem self-explanatory but language that is obvious to understand will encourage far more interaction – “Try Something” “Get Started” can be a lot better than “Proceed” “Set Up” or “Confirm”.
Make Your CTA look Tappable
Buttons needs to look like buttons, things need to stand off the page – this does not mean 3D effects, it might just be subtle shadows, intelligent use of colour or a perception of depth.
Ensure A Natural Hierarchy
Sizing, position and colour all help to give the user a sense of what is important on the page. If the useless terms and conditions are bigger – the user may believe these are more important and give extra concern to what they are getting.
Keep it above the fold
The main call to action should be obvious to the user. It needs to be really visible and easily displayed on the screen when you land on it. If the user can see the “call to action”, whatever it may be – unless they are fully committed to the purchase, they won’t go out of the way to find it.
Natural User Flow
The call to action needs to appear and be placed at the appropriate point of that journey. Therefore, it is important to follow the users eye through the screen. Always remember, with your website, they are being taken on a journey through the app or website.
As more organisations are interacting with their audiences and customers through apps and websites, the user experience is having an increasingly stronger impact on how an organisation is perceived. In fact, some see the user interface as an extension of your brand. For consumer and b2b that rely on digital media to interact with their audiences and customers, user experience design is no longer an option – it is a necessity.