We'd like to wish our clients, friends, colleagues and new 2020 customers a Merry Christmas and a Happy New Year!
Month: December 2019
As Christmas is only just around the corner – we’d like to wish all of our lovely clients a very Merry Christmas and a Happy New Year!
Do you like what we’ve done to make our website Christmassy? Santa himself put a little flurry appear on our site. If you’re one of our clients, and you’d like to see some snow on your website for the Christmas period; email us, and we’ll add some for you!
We hope you have a Great Christmas
We hope you’re spending this festive period with friends and family, and you get the chance to relax before the start of the New Year. As we’ve done before, we’ll close the office for a few days over Christmas; just so that everyone here can put their feet up a bit!
You might be getting Christmas cards from businesses like us. We hope you don’t take it personally, as we haven’t sent cards to anyone this year. Instead, we’ve decided to spend some money giving to charity, after all, Christmas is all about giving, and not receiving. So that’s why we’ve chosen the charity Warming Up the Homeless to donate to. So if you’d like to join us in helping this worthy cause over the Christmas period, click here.
Our Christmas Party!
We decided to hold our Christmas Party this year at Pilio; a boutique Greek Bistro in Heathfield. As you can see from the photo, there were lots of empty plates and beer bottles – so we can only assume it was well received!
Thank you to Pilio for having us, and providing such delicious food!
Christmas Opening Hours
We hope nothing goes wrong whilst we’re out of the office, but should a website or email related emergency occur please contact us via Email with the subject line URGENT.
But if it’s less urgent, our office opening hours over the Christmas period are;
Monday 23rd December – Friday 27th December Closed
Monday 30th December – Tuesday 31st December Open 9:00 – 17:00
Wednesday 1st January 2020 Closed
Thursday 2nd January 2020 Open – Business as usual!
For years, even decades, people have been obsessed with the idea of robots and smart technologies. We’re always dreaming of the incredible things we might be able to do in the future. The 1950s and 60s were seen as the ‘golden age of futurism‘. These technologies such as driverless cars, TVs on your wrist and factories run by machines was something that could only be dreamed of. But dreams of robots taking over everything in our lives might not be the best idea at the moment, especially for local online marketing.
It seems we’re now reaching the tip of the iceberg, as things dreamed of decades ago are now a reality. Google, Apple, and Tesla are all working on the technologies for driverless cars. Apple and Samsung are also in hot competition with each other over who can create the best smartwatch. Not to mention the online marketplace Amazon has automated so many of its delivery processes with robots. Reports even suggest that Amazon’s latest ventures is automating the delivery of products through drones delivering to your door.
You may have dabbled with some artificial intelligence that’s out there, and they can be very clever. My phone, for example, knows my habits of where I go. It knows at 5:30, I leave the office and go home. At this time, my phone suggests that I might need directions to get home. Clever, right? Apart from when it suggests that I go to work at 9 am on a Saturday.
So whilst some of these new technologies are clever and anticipate your every move; there are still a few things that require a little bit more of a human touch. I would argue that one of those things is Local Online Marketing.
Artificial Intelligence and Online Marketing
As a web design company in Sussex, we know plenty about making websites, as well as how to market local businesses online. We’re also working hard to make sure we stay ahead of the curve with new online marketing techniques. Whilst we do use quite a few clever technologies to refine our techniques, most of the SEO and Content writing we do is done by hand – no robots.
You might think that this is a little bit old-fashioned. But the problem is that in order to optimise content, the robots just haven’t got it right yet for writing quality content, especially for local businesses. These marketing giants have all the data on the internet, but they don’t know our local community as well as we do.
There are plenty of ‘marketing robots’ out there that try and help decide the best ways to market a business. Whilst this is incredibly useful, it’s not foolproof. Humans can’t possibly handle the huge amount of data there is out there. As a local business, you don’t want to look at all the data from around the world, you will probably want to focus on the communities around you first.
Unsurprisingly, there is software out there that can write the text for you on any topic, that’s 100% original and not plagiarised. But whilst this is handy and can save you a lot of time, it really misses out on one of the cornerstones of marketing itself.
Missing Out on the Human Connection
Word-of-mouth is still an incredibly powerful marketing tool. What’s more important in local business is not making sure you’re targeting the people with lots of content but making sure that you’re connecting with your customers and the community. With a number of different channels you can reach your customers through, it doesn’t take a computer to work out which ones are best for your business.
There is research that shows people still value human connection online. A blog post by Adweek shows that 84% of consumers still trust word of mouth over automated social media posts. As a local business, you can really use social media to make your business appear more human to your customers. Putting regular updates and faces in on your social media pages and website makes you appear more friendly. Going further and engaging with your followers on social media keeps your brand in their minds.
As a local business, you are much closer to your customers than the big businesses you could be competing with. However, this is one of the advantages that you have against them. So why not use social media and online marketing to make use of that and be more human.
So if you’re a local business in Sussex, or even the rest of the South East and you need help with your online marketing, we can help. Get in touch with us, and see what we can do for you.