Do I Need a Completely New Website?

Sometimes all you need is to step back and take a look at what your web visitors see...

How do I Know?

You may already have a website; it sort of works for you, but there is lots that you now don’t like. There are still bits of the design that are good but the site isn’t working as well as you want it to. So what do you do? You ask yourself “Do I need a completely new website or can I make some changes to what I already have?”

Google Analytics

Do I Need a Completely New Website

Well first of all, do you actually know how many people visit your website? 10, 20 100+ every day? Which pages are they finding first or “landing” on? What is working for you and what is not? These are all important aspects of what you need to know.

You don’t want to delete pages that are well written and potential customers are actually finding; but you also need to think about the pages that are not actually working for you. You can then make a decision about the pages that aren’t found, or that people jump away from as soon as they do see the page.

Using WordPress

Your website needs to be structured properly; the foundations need to be strong so that it can grow. Using WordPress is very easy and the way it is structured will enable you to add new pages and optimise them properly. Some web companies use their own bespoke platforms which they would have you believe work in exactly the same way as WordPress but they rarely do. They can be hard to manage and the way they are structured can actually prevent you from optimising the content properly which is a BIG MISTAKE!

Adding a blog to your website is also a great way to market your services and products. Search engines like Google love new information, so the more you post articles, the more they will visit your website. You could use your blog to make offers, write articles that are relevant to the pages within your site and give your viewers more information about what you do. All websites should have a blog these days, but you must be prepared to write new posts regularly. There is no point having a blog if it has not been updated since 2012!

Does Your Website Sell You Enough?

Is your website shouting enough about what you do? Are your services or products hidden away in the bowels of your website never to be found. This is something we come across time and time again. Businesses regularly approach us, saying they already have a website but it is not doing and saying exactly what they want it to do; it just isn’t working for them.

You really need to be clear about what you do and then shout about it. There are so many others doing the same as you and if they shout louder then who will be heard first? Probably not you…

What Can You Do About It?

There is always a compromise between marketing and design, if you want to optimise your website to the maximum, the design will usually suffer a little, and if you want it to look amazing then you may not be able to add that keyword rich title.

There are occasions where the design is actually fine but the content isn’t displayed properly; your website might get loads of traffic but no one ever buys anything or makes an enquiry because the design is awful. Not everyone has a bottomless pit of cash to spend so understanding which bits to keep and which to upgrade is important.

Here are a few sites that we have recently been working on, we didn’t design any of them; we discussed the websites with the owners and explained how we could improve them and made changes.

    1. SR Nutrition, is a great example; the design of the site was fine but it just wasn’t clear what services were actually being offered. Their stats have soared since they started to shout more about their services online. Take a look at their success story.
    2. Tinker & Toad already had a good looking website, but it just didn’t do what they wanted it to. They needed to encourage people to visit their high street shop so focusing everything on an online shop wasn’t the right approach. We suggested a few changes to the message they were giving and some restructuring and now their website is found better online and people are staying on the site longer to see what products are being sold.
    3. Sway Allstars Orchestra wanted to update their site to WordPress, make it responsive and be able to make changes easily. We made lots of updates, added a blog and they can now show potential customers what they really do!

Are you asking yourself “Do I Need a Completely New Website?” would you like to improve your website but don’t know where to start! Why not contact us, you can call on 01435 817 226 or fill in our enquiry form. We can give you an honest review of your websites, giving you the information you need to make your website more successful. We look forward to hearing from you…

One of our 2016 Projects

Earlier this year, we were approached by Charlotte Stirling-Reed about her website, SR Nutrition. She wanted to be able to really highlight what she actually does as well as increasing the enquiries for her commercial work. She was busy but wanted to be really busy!

Rise in Google Analytics for SR Nutrition

So we took a good look at her website. The design was already great and sometimes to be honest you really don’t have to invent the wheel! It was already in WordPress – a great platform and she already had Yoast SEO, another plus point. And there was already Google Analytics, so we could see how many visitors she was getting and to which pages. She is also extremely active with her blogging and social media, which is ideal for her type of business.

What we did

Whilst discussing how we could promote the specialisation of “Child Nutrition” we realised that it really wasn’t clear that you could actually hire Charlotte; that she offered a wide range of services related to this and other nutritional areas. Charlotte specialises in child nutrition, but also wanted to promote herself more for corporate work as well as media projects.

So we created design templates to include quicklinks to pages that were important to her. The home page has now been adapted to really highlight the  main areas of what Charlotte is all about – where she works the most and what she has to offer. There are also drop down menus to ensure the navigation on the website is really clear for her visitors. We also broke down further what she specialises in, based on the keyword research we carried out. She has taken all of this on board and was a pleasure to work with.

Rise in Google Analytics for SR Nutrition

How it has helped

The website has now been live since June with the updates we made. We took a look at her stats last week, which is why we wanted to shout about this project. June to date vs last year for the same period, Charlotte’s visitors to her website have gone up by 110.96% – 12,295 vs 5,828, with users also being up by over 100% and page views being almost doubled. We were astounded at how much of an increase there has been.

She also emailed us at Sokada, as she was so pleased and to say that her media work has also increased, which was our main goal. Obviously it helps that she is brilliant at what she does too…

You really don’t always have to have a complete redesign of your website. Sometimes, all it needs is a bit of tlc and a professional to take a look and realise exactly what you are trying to promote through your online presence.

If you think you could benefit from having something similar, then please call us on 01435 817 226 or make an enquiry and someone will be in touch.

New, fresh & vibrant

We are pleased to publish today, a new website design for Heathfield beauty salon Blackdoor Beauty. A very well established local company based in Station Road, Heathfield, who have many therapists and are extremely well thought of in the East Sussex area for facial treatments, massage as well as other body and non surgical cosmetic treatments.

What they had

Old Blackdoor Beauty Website

Blackdoor have a good number of visitors to their website on a daily basis; having previously carried out a local marketing campaign with us, but the original site was looking dated, not easy to navigate, as well as not being responsive. Customers were finding it difficult to see the information on their mobile devices, leading to them leaving the website, rather than browsing for longer to find out about new treatments available.

The old website had a black background, bright yellow as well as white writing; which can also make for difficult to read text, making the whole user experience ineffective and not necessarily the most pleasant for this genre of industry, where it is all about beautiful things.

What they now have

The new Blackdoor Beauty website is bright, fresh and lively. It is now so easy to navigate, which is one of Sokada’s beliefs, when designing a new website; and it really showcases the offers, what treatments consist of and what you get for your money.

new website designIt is effective on mobile devices, has a clear call to action and looks vibrant and inviting.

Sokada look forward to hearing about all the new clients they will gain now the new website is live.

If you are looking for a new website design or perhaps would like some online marketing added to your website and would like to talk to us about it, then please either call 01435 817226 or fill in our enquiry form and someone will be back in touch.