Is Blogging Worthwhile To Attract New Customers?

What do I write about? How long should a blog be? I just don't have the time...all things we hear time and time again

Blogging can be one of the best ways of attracting people to buy from you

keyboardMany people still don’t understand why you blog. Is blogging worthwhile to attract new customers they ask? What do I write about? How long should a blog be? I just don’t have the time…

Well, just for starters, it can get new and potential customers onto your website, therefore finding out information about you. By writing different information in your blogs, adding something new, having Q&A blogs, writing answers to questions that sit in your blog title; these all go a good way to finding new people who may never have even heard of you.

Gone are the days when the good old mailout and flyers work the best… as savvy internet marketeers, we now need to find other ways of reaching out to people to gain their trust and assist them with their buying choices.

Perhaps writing the odd blog or two won’t attract people to you. However, when you have a great social media presence and then post a link to your well written blog on each of them, perhaps with a different amount of wording, an image or two and some hashtags, then you will really start to grow your audience. Perhaps these people may not buy from you, but it sure helps by getting them to your website in the first place.

Look at the level of visitors of one of our clients this month on Google Analytics, when they posted a great written blog on 16 May, along with linking to it from Twitter and Facebook. Their stats have gone up from a daily average of around 70 visitors to a daily amount of approximately 180! Think what would happen to your business if your blogs performed so well!

analytics

And they can only consider buying from you or using your services when they know of you in the first place – right? When they go into your website in more depth, they will see that what you are selling, whether it is services or products will give them the peace of mind that you really know what you are doing, are an expert in your field and will inspire them to trust you.

Gone are the days when salespeople were able to talk their way into the prospect’s hearts. Once they have found you, your potential customers now need the proof that you are good at what you do! Why do they go with you rather than someone else down the road?

And it works in all industries – from our own web design and online marketing company, through to gardeners, plumbers, caterers, any type of online shop and much, much more. If you want to get people onto your website you need to come up with new and interesting reasons as to why they should visit you and why they should then stay on your website long enough to be reassured.

So make it interesting, add new information regularly, either by way of your blog, new pages or new images and keep at it. And there must be a continuous trend throughout your website – that you are the master at what you do.

Rome wasn’t built in a day and a website is a continuous and ongoing project.

Is Blogging Worthwhile To Attract New Customers? We think so, which is why we help our customers by writing a lot of blogs for them. And we mean a lot….

Stylish, Usable, Easy to Understand…

How Do You Get An Easy To Navigate WebsiteMany companies love to build flash and impressive websites. And we like to do that too, we have to be honest! But one thing we also think about is the way they actually work – and let’s face it not all web design companies do that.

It’s like walking a rickety old bridge – you know you need to get to the other side safely and you need to take the best and easiest route possible!

We are always thinking of the end user in mind, when we discuss how a website will work. We don’t want loads of hidden buttons that take you into the depths of a website, where you have no clue how to get home….we want to create something that looks stylish, but that really works for you.

So how so so you get an easy to navigate website? Well it is all in the planning. You must think about what your end user wants to see, how they want to see it and how easy it will be to move around the website, finding new information. The more someone stays on your website, the more they are committed to buying from you or using your services. They don’t want to leave frustrated, as they couldn’t find what they were looking for in your totally glamorous website, that looks fabulous but has no decent content and no easy navigation.

We will also explain this to you in detail. You will always have your own ideas and some of those will be brilliant! But some may not fit in with the image you are wanting to portray and also the way in which the website will work.

We work with real companies who want to a. have a great website and b. get it found online

And it also needs to be easy to update. Which is why we use WordPress. This is a really stable platform to base a website on. It can be updated easily, added to and removed from. You can add new pages, new blogs and also remove pages when necessary, with just the click of a button!

 

Google Places, Google Local, Google My Business…what is it really called?

Google My Business has been many names over the last few years. Google Places, Google Local, Google My Business… every time there have been updates and changes the name seems to have changed! It started off showing a block of seven local companies within a Google search, where you could see who was in your area for the services you were looking for. So if you were searching for a restaurant or a taxi firm in the town you wanted, here is where you would see the Google Local information. The information was originally set up and taken by Google, from various large directories such as Yell.com and put together to show businesses in the local area. This meant Google would be seen as offering a better service for local searches.

google2Then it was published that you could verify your own business, adding updated information, such as hours of opening, photos, other services you offer etc. This is great for the savvy marketer, as many businesses did not know about this service. Those who did, managed to get their businesses seen for their local market in a really advantageous way. To start with all businesses were just listed with an alphabetical number against them. Then a map appeared to the right of the screen, showing where they were in the local area, with a clickable marker showing where each business was. The map is now above the searches.

Then in 2015 the seven pack dropped down to only showing three businesses – and some of these still don’t even have a website!  Totally frustrating for those who work hard to get their website found online but are relatively new businesses and not much website strength to start with, which takes time to build up. Typically the ones who still do well are the original companies who were there to start with, or businesses who are in a really central position to the search. However there is a shift here and those old businesses with no marketing presence are in fact starting to drop down, making way for the well marketed listings.

Mistakes with Your Business Information

Sometimes when you realise you have made a mistake with your business information, you will be able to log in and just update it. Sometimes, Google won’t let you! This can be very frustrating and there is no logical reason why. Google are, however, accepting this and there is a really good help function now where you can email them about any problems. This is obviously very active as our experience shows they will respond within around 24 hours – and that’s Google!!

Linking to your website

Obviously you cannot select categories for your business that aren’t relevant. Google will pick up on this, based on the pages of your website. So make sure your website is current, active and includes the right marketing information in it. This is where we can help you, if you get stuck. We have proved time and time again, how good we are at Local marketing!

Google My BusinessReviews on Google

There was and is still a review option within Google My Business. If genuine businesses and people review your services, then once the magic 5 reviews have been made then there will be a star rating pop up – a fantastic way to improve the visibility of your company. Terrific!

There is very little way of scamming this either, as it seems that Google only shows reviews from different addresses, meaning that you can’t post them all yourself! The one drawback of this though is that you need to have a Gmail or Google account. Not everyone has one of these, but to be able to review, you must be logged onto your account. Even though it only takes a few moments to set one up, this can be a drawback in asking people to review you.

However as a business this is imperative that you get as many reviews for your business as you can – it will definitely make you stand out from the crowd. Who would you pick? A business with no reviews or one with 15 reviews and a gold star rating?

Google+

Google My Business can be editted as part of the Google+ page and this can be used as a blog of sorts, where you can add images, write articles, link to other pages and find similar people within your “circles”, who you can connect with. Even though Google say it doesn’t rate anyone higher than others, (it has a very complicated algorithm it sticks to!) we have definitely seen improvement in the businesses we have worked with where their Google+ page is really active. You Tube videos can also be seen here and will be added automatically once the connections are made.

If you have a localised business that  you want your customers to find, then you MUST claim it online with Google. Then once you have, you can add all sorts of information giving your customers details about you that can help them find out a bit more about you. With Google this is such an important and very easy way of getting your customers to find you. This is just a quick overview. If you find all this a bit of a minefield and want to ask us questions, then please either email us or give us a call on 01435 817226! We look forward to hearing from you, even if it’s to tell us our blogs suck!!